John Eagan Email & Phone Number

San Francisco, California, Us

Head of buyer persona strategy and MuleSoft's product marketing campaign for Salesforce. Leading the messaging, content, and strategy to MuleSoft's critical buyer personas.- Led IT buyer campaign messaging, positioning, and content strategy. - Crafted messaging for a new IT buyer landing page, blog series, event presentations, and sales enablement sessions.- In the first half of the campaign, it sourced the most marketing pipeline generation of all ten Salesforce campaigns. The campaign resulted in double digit YOY ACV growth for MuleSoft in the first half of the year.- Presented in two theater sessions and Salesforce's IT Keynote session at World Tour DC.- Presented automation best practices to an at-capacity audience at Dreamforce, Salesforce's annual conference. - Led PMM Academy training team. Delivering up-skilling and career development courses to improve product marketing team's growth. - Updated competitive intelligence assets for one of MuleSoft's priority organizations. - Completed "Applied Business Writing" training to improve strategies in communicating and "Agile" decision making training to improve working cross-functionally on critical projects.

San Francisco, California, Us

Head of MuleSoft product marketing at Salesforce for the public sector and higher education, globally. I lead the team that develops industry specific messaging, go to market strategy, and marketing content.- Managed the team responsible for public sector and .org messaging, sales assets, external content, event messaging, go-to-market strategy, and product launches and releases. - Responsible for 118% stage 2 pipeline attainment. Highest amongst all industries. - Led the team to create 8 new and updated sales use cases. Highlighting how MuleSoft solves critical industry challenges. - Presented at and supported 13 industry and Salesforce events, including: Dreamforce, Gartner IT Symposium, World Tour DC, AWS Public Sector Summit, FedScoop IT Modernization Talks, and EDUCAUSE. - Supported three product launches and releases.- Launched AWS co-marketing partnership to increase joint pipe-generation in the public sector.- Led monthly sales enablement sessions to deliver the latest product announcements, messaging, content, and win-stories to the global sales team. - Interviewed potential candidates and mentored new staff members to support successful onboarding.

Reston, Va, Us

Ellucian is the worldwide leader of software and services designed for higher education. Morethan 2,700 institutions in 50 countries rely on Ellucian to help enable the mission of highereducation for over 20 million students. Ellucian provides student information systems (SIS),finance and human resources, recruiting, retention, analytics and advancement softwaresolutions.Head of student life cycle and persona marketing.- Marketing leader for four cloud-based/SaaS solutions, supporting higher education institutions in meeting and exceeding their enrollment, student success, and advancement goals. - Revamped go-to-market messaging, solution story, and sales assets for three solutions to build brand awareness, improve sales pipeline, and increase MQLs.- Trained and enabled sales leaders on up-to-date solution messaging, competitive intelligence, and market positioning.- Led “Targeting Presidents” campaign to develop and package thought leadership content focused on expanding and building relationships with institution leaders.- Built messaging, strategy, collateral, and branding for new customer journey - how Ellucian partners with customers in the various stages of the customer life cycle.- Interviewed higher education executives on industry trends and how they are receiving value from Ellucian solutions & services to build customer stories.- Collaborated with cross-functional teams to execute GTM plans and new product launches, successfully announcing, and building awareness and interest in new solutions. - Connected customers with net-new, cross-sell, and upsell solution news and events to build pipeline for sales.

Washington, Dc, Us

EAB combines technology, research, and consulting to help 2 and 4 year colleges/universities identify their most at-risk populations. EAB assists in coordinating cross-campus resources so students can find the help they need, and institutions can analyze data that informs positive decision making.- Expert across three cloud based student success technologies, improving retention and graduation rates for both community & technical colleges and four year colleges & universities.- Supported new, upsell, and renewal business across multiple products.- Presented student success research, case studies, best practices, and technology demos to 600+unique college and university leadership teams, deans, faculty, student support staff, and students.- Developed product positioning and communication on a quarterly basis to ensure up-to-datemarketing of technology.- Collaborated on product features, enhancements, and new product development based on clientinteractions and market needs.- Consistently supported entire sales cycle with follow-up presentations, executive and technical calls, and customized resources to close business. - Supported competitive intelligence of competing products to ensure market differentiation.- Developed story lines for product demo to clients and wrote scripting to tell a cohesive and comprehensive story of how the solution solves common market problems and highlights key features.- Served as executive liaison to EAB leadership team on market trends and product outlook.- Collaborated across product development, implementation, and research teams on a quarterly basis to share ideas and discuss product roadmap.

Washington, Dc, Us

Washington, Dc, Us

Washington, District Of Columbia, Us

Responsible for collaborating with Hospital and Health Systems to navigate cloud-based reporting tools, identify top improvement opportunities, and drive performance improvements from Employee Engagement Surveying. Engagements included in-person results presentations, consulting, and leadership management training.

Washington, District Of Columbia, Us

Managed 17 Marketing Associates spanning three different research memberships. Managed training and on-boarding of new staff, providing consistent support throughout tenure. Formed strategic plans guiding Marketing Associates in hitting aggressive monthly and quarterly sales goals by providing resources, tools, and motivational incentives, in addition to professional development opportunities. Worked closely with Executive Leadership to continue consistent company growth.

Washington, District Of Columbia, Us

- Business development lead for human capital solution for nurses. - Consistently out performed monthly goals and led the team in opportunities created for four consecutive months. - Led new hire training, mentoring, and messaging sessions to support onboarding.