John Ferro is a Director of Sales & Marketing at Generation Telecom Inc. at Generation Telecom Inc.. He possess expertise in airlines. Colleagues describe him as "This is a brief recommendation for John Ferro. While I was the Manager, CRMC in SFO for Alitalia, he was a colleague in the New York office, in charge of the ethnic Italian market and Consolidator channel for Alitalia North America. There are two specific observations I have about John Ferro. First, he was extremely receptive to feedback from the marketplace with regard to both the ethnic Italian market and (especially) the consolidator market. We had several large consolidators in San Francisco at the time which brings me to my second observation about John: He was very prompt to bring a solution to the table which met both the needs of the local market as well as maintaining the integrity of the pricing scheme which Alitalia had in place for multiple channels. There were times when these two were at significant odds; however, John always found a way to make it work. His creativity and flexibility helped to make things happen in our market and contributed to the success we had in growing revenue and passengers on our SFO-MXP flight."