John G. Email and Phone Number
I am an experienced marketer in everything digital. I have held several leadership roles over the last few years and run my own marketing consulting practice. My greatest love of all is paid search but I have worked closely in all facets of digital marketing. Some areas I have the most experience in include social media, SEO, PPC (obviously), CRO, branding, copywriting, site and landing page optimizations, and building out new business and branding strategies for organizations both large and small.Over the years, I have had the privilege of working in virtually every business vertical on campaigns that spanned dozens of countries and languages around the world.Be it SaaS, E-commerce, B2B, B2C, and so on, I have been able to develop successful strategies that built and developed businesses and brands alike.More recently, I have worked in marketing leadership roles where I build out and drive strategies with large teams of experts ranging from web design, PPC, SEO, project management, social media, creative development, & content development.My greatest accomplishment is developing younger and less experienced marketers by helping them unlock and expand their strategic capabilities but most importantly, their passion and enthusiasm for marketing as a career path. I take great joy in seeing people expand their abilities and desires to experiment and take risks in the marketing space.My personal interests are all over the place. I have a great love for travel, Formula 1, football (soccer), football (American), music, literature, movies, stand up comedy (I'm a retired comic), and the occasional philosophical debate.If you are looking for a thoughtful, passionate, and high-energy addition to your marketing endeavors then you have stumbled across the right LinkedIn profile.If you made it this far then I would like to thank you for your time and interest. Have a great day and don't be afraid to drop me a message if you would like to know more about me, my experience, or if you would just like to talk shop.
Roth Living
View- Website:
- rothdistributing.com
- Employees:
- 40
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Director Of Digital MarketingRoth Living Aug 2024 - PresentDenver, Colorado, United States -
Owner/Chief Digital StrategistExacted Strategies Jun 2016 - PresentGreater Denver AreaExacted Strategies is the name of my personal digital consultation business. My primary role and aim for this organization is to serve as a full-cycle marketing and sales consulting firm. Instead of focusing on one or a few elements of the lead generation strategy and sales cycle, Exacted Strategies is focused on optimizing and maintaining each part of this revenue generation process.Specialties:Landing Page OptimizationContent and Relevancy OptimizationPPC Strategy and ImplementationEstablishing Internal Protocols, Processes, and Best Practices to Maximize Lead ValueCoaching on Follow-Up, Relationship Building, and Closing New BusinessConversion Rate OptimizationTracking and AnalyticsGuided and Consultative Approach to Digital Ad Strategy and SalesI can proudly provide a portfolio of content, data, & analytics to speak to my industry leading ROI and performance.
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Director Of Business DevelopmentTiphaus Mar 2023 - Jun 2024Denver, Colorado, United States -
Marketing DirectorGenerator Source Sep 2022 - Mar 2023Denver, Colorado, United States -
Assistant Director - Digital StrategyWordbank Us Jan 2022 - Sep 2022Denver, Colorado, United States -
Marketing DirectorCbs Of Colorado Nov 2018 - Sep 2021Arvada, CoResponsible for designing and developing marketing platforms to generate new business and build our brand. These platforms and strategies include paid ad campaigns (PPC), website optimization, search engine optimization (SEO), e-mail campaigns, social media paid campaigns, and developing lead distribution protocols.
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Digital Marketing ManagerAll Copy Products Jan 2016 - Nov 2018Denver, CoMy primary role is to market our products and services within the major search engines. I manage content and strategy for landing pages, blogs, and social media. I also serve on the events team where I work to grow our local branding and outreach initiatives.More specifically, I fully manage, design, and optimize all PPC avenues (Google and Bing). Lastly, I helped design and implement the distribution protocols currently in place for all in-coming leads. Since this process has been rolled out, we have seen all of our lead sources drastically improve in terms of value and ROI.Performance: - 15 to 1 Return on investment from Google AdWords in under a year.- Lead distribution platform increased lead source value and close-rate by 200-300% across all mediums.- Over a million dollars in new business revenue within the first year of total roll-out of PPC and distribution platform.- Established practices in marketing have brought the size and profitability of the department to unprecedented heights.Responsibilities:- Strategized budget, geographic targeting, and keyword selection for SEM (Search Marketing)- Optimized digital strategy and active campaigns for large corporate partners- Implementation of over 10 different AdWords campaigns spanning numerous product lines- Developed and designed numerous webpages to maximize relevancy and Quality Score- Fully designed and wrote hundreds of Ad-copies across dozens of ad-groups within our campaigns- Established marketing strategy for all locations- Distribution and tracking of all inbound leads generated through SEM- Personally managed all Adwords input, adjustments, and content- Analyzed Google Analytics to adjust all campaigns across all verticals. - Helped managed events for team-building, philanthropy, and community outreach- Proofreading and editing all web and marketing content- Managing long-terms goals and strategies for all digital marketing venues -
Advertising Account ExecutiveThe Denver Post Jun 2015 - Dec 2015Denver, Colorado- Managed book of business for Medical/Health verticals.- Built and nourished long lasting work relationships with major healthcare providers- Specialized in SEM strategy and analytics- Managed several Display and Search campaigns from creation to real-time adjustments- Consistently hit over 2.0% Conversions and between 4-5% CTR on average- Grew my desk and book of business by over 70% and consistently had return business due to high production and functionality of SEM campaigns and attention to detail -
Senior Recruiter/Vp MarketingMeridian Medical Staffing, Inc. Mar 2014 - Jun 2015Denver, Co- Built and managed book of business of nation-wide travel nurses- Organized and edited job submission packages to help nurses get job offers- Designed a nationwide SEM PPC campaign from the ground up for travel nurses- Enjoyed a consistent CTR of 2.5%- Wrote content for landing pages and all SEM content- SEM conversions accounted for 15% of nurse roster by the end of the first quarter- Established long lasting healthy relationships with entire book of business -
Sales Account Manager/Internet ManagerLightning Mobile Feb 2013 - Feb 2014Denver, Co- Grew book of business through outbound cold calling and phone calls- Established healthy working relationships and repeat business- Reached sales goals consistently- Designed and strategized brand new SEM marketing campaign- Wrote content for ads and strategized keywords and budget- Brought in 4X as many leads as the previous calendar year in a single month- Grew my book of business by over 40% in the first quarter after incorporating marketing- Provided sustainable growth and incoming opportunities with my SEM campaigns.- Average CTR was 3-5% across all ad groups
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Sales Account ManagerOvation Medical Jan 2011 - Jan 2013Agoura Hills, Ca- Built and maintained growing book of business for a variety of product lines- Negotiated and set terms for contracts and other pricing agreements- Trained and instructed doctors and office staff on the intricacies of my products- Regularly reached and exceeded sales goals and call quotas- Increased desk productivity by almost 100% in the first year- Trained new hires on sales and closing techniques after 6 months on the job
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General Aviation Account ManagerZodiac Jul 2008 - Dec 2010- Maintained and handled several hundred relationships within the general aviation account base.- Responsible for handling customer inquiries, pricing, quotes, purchase orders, and the recertification process for necessary aviation components.- Recognized by management and customer base as being extremely efficient, pleasant, and well prepared.- Handled a customer list of over 650 clients- Consistently solved problems for aircraft owners facing massive fees and penalties in time sensitive and high pressure situations- Navigated numerous internal processes to ensure streamlined workflows and problem solving for my book of business -
Spine & Osteobiologic SpecialistFlanagan Instruments Jun 2007 - Jun 2008- Worked as an assistant sales manager in charge of the southern Alabama and Florida panhandle territory.- Primarily worked with devices for Orthopedics, Neurology, ENT, and Podiatry.- Worked closely with doctors and nurses both in training and real life usage of instrumentation in the above medical fields- Certified by over a dozen vendors to work hands on with surgical trays and equipment- Certified by vendors to educate and assist hospital staff on procedures in Neuro and Ortho- Handled any questions, problems, sterility mishaps, and troubleshooting in the OR for the doctors and nursing staff- Trained to understand and discuss highly advanced scientific data and information with physicians
John G. Education Details
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History -
Ohs -
Overland High School
Frequently Asked Questions about John G.
What company does John G. work for?
John G. works for Roth Living
What is John G.'s role at the current company?
John G.'s current role is Marketing Strategist & Business Development Expert.
What schools did John G. attend?
John G. attended University Of Colorado Boulder, Ohs, Overland High School.
Who are John G.'s colleagues?
John G.'s colleagues are Allysa Adamson, Chuck Contardo, Woody Hines, Jamie Andersen, Ed Hurley, Angela Prenzlow, Cindy St John.
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