Develop spatial tools and solve business questions related to the expansion, contraction and repositioning of the bank’s physical network to achieve sustainable growth.

Critically evaluate opportunities for de novo expansion, relocation, renovation and optimization of banking centers and ATMs. Author comprehensive market plans accounting for household growth, density, cannibalization, retail gravity, competitive saturation and CRA considerations to optimize the quantity and location of banking touchpoints in a metropolitan area.Responsible for automating data analysis and presentation tools predominately in Access and Excel environments.

Utilized regression, decision tree and analog modeling techniques to predict store performance and sales transference using demographics, competition and site characteristic variables. Responsibilities included model building and applicationGenerated market optimization studies with GIS software to direct real estate search effortsConducted field research by visiting existing stores to determine site characteristics that may significantly affect sales model reliability and assessed site feasibility of potential stores

Communicated with a variety of people and utilized an extensive collection of secondary resources to acquire social, economic and financial data for the production of business and personal recruitment materialsCollaborated with a 7-member economic development team to strengthen national marketing exposure for Charlotte, NC Created quarterly “New & Expanded Business Report” recording employment, office space, and investment growth in Mecklenburg County, implementing a new format to enable the tracking of industry groups