John Genest Email and Phone Number
John Genest work email
- Valid
John Genest personal email
- Valid
A resourceful, tirelessly curious and purpose-driven professional with cross-functional experience in brand, product and customer experience strategy, development, and execution. An ever-evolving combination of strategic vision,interdisciplinary skills and passion for progress drive a proven ability to help companies create, scale and evolve customer life-enriching offerings and experiences.HIGHLIGHTS INCLUDE: - Industry-leading CPG launch ($100M+ incremental year one sales revenue)- Serving as an integral member of team behind successful turnaround and sale of 170+ year-old CPG company for $720MM+ (~3X, 4-year investment return)- Core cross-functional Customer Experience Operations team member for teletherapy venture during exponential growth (112x new patients, 74x monthly revenue, 33x new providers, 7x team size, $90M funding)- Conceiving, developing and marketing iPhone application covered by ABC, CNN, Techcrunch, NPR, Playboy and UrbanDaddy. - Clio award-winning and Super Bowl advertising-disrupting viral content strategyCOMPREHENSIVE STRATEGY, DEVELOPMENT & EXECUTION:- Startups & Growth-Stage: Lead and support companies from discovery & business plan creation; through brand, product and operational development to sustainable positions of strength in market.- Established & Legacy: Create and execute progressive plans - from financial mgmt., product innovation, brand positioning, marketing & sales programming development, through activation and ongoing optimization.PRODUCT INNOVATION AND MERGERS & ACQUISITIONS: - Build and maintain empowering advantages through in-depth industry, consumer and cultural trend monitoring and actionable synthesis. - Develop new products from opportunity identification through go-to-market activation.- Support prospective acquisition identification based on long-term industry and consumer demand insights, projections and portfolio needs.TRANSFORMATIONS & TURNAROUNDS: Evolve positioning, products, and programming for distressed and stagnant brands to systematically stem sales declines, initiate impactful new adoption and drive sustainable growth.
Usc Marshall School Of Business
View-
Usc Marshall Lloyd Greif Center Summer Start Fellowship ProgramUsc Marshall School Of BusinessLos Angeles, Ca, Us
-
Master Of Science In Integrated Design, Business And Technology (Msidbt - Exp. 2026)Usc Jimmy Iovine And Andre Young Academy Aug 2024 - PresentLos Angeles, California, United StatesThe unique Bachelor of Science and Master of Science degrees build on the Academy’s signature - and Challenge-Based Reflective Learning (CBRL) driven - integrative learning framework that is focused on the intersection of human-centered design, technology, entrepreneurship, and communication. Students develop powerfully agile mindsets to analyze challenges, think across disciplinary boundaries and synthesize diverse ideas to create new technologies, ventures and inclusive solutions for purpose-driven societal change. -
Brand & Product Strategy And Development ConsultingFreelance Jan 2016 - PresentLos Angeles, Ca & Boston, MaSupporting investor, founder and agency needs across strategy, development and execution with focus on startups and legacy brand transformations.Projects span market research, analysis and business plan creation; new brand and product development; operational evaluations and change implementation and marketing & sales programming development and management.Categories include craft brewery development & operations, cannabis startup ventures, functional beverages, snack foods & frozen novelties, boutique fitness experiences, healthy fast casual restaurant concepts, digital products & lifestyle content, small-scale apparel production and B2B & B2C hospitality industry ventures and product development.
-
Customer Experience OperationsGrow Therapy Jun 2021 - Dec 2022Los Angeles, California, United StatesTeletherapy-focused startup empowering mental health therapists to launch independent practices that increase insurance-covered therapy access.Integral CX/CS Contributor During Rapid Early-Stage Growth: 74x in monthly revenue ($82K to >$6M), 112x in new patient intakes (158 to >17K), 33x new providers (100 to >3.4K), 7x team member growth (15 to 110+) & $90M funding raised- Served as team’s primary cross-functional internal project collaborator, working with product management, engineering, growth marketing, provider/therapist services, billing/payor services & IT. - CS agent oversight & mentoring- CX/CS workflow tech stack analysis, implementation & maintenance- Product support & customer/patient journey mapping, monitoring & analysis (Lead generation > provider search & discovery > booking > session hosting > billing & scheduling)- Continuous employee & customer/patient knowledge content development & management -
Customer Experience OperationsLoop Support Dec 2020 - Jan 2022Los Angeles, California, United States -
Brand Manager, Small Town Brewery (Not Your Father'S Root Beer)Pabst Brewing Company Dec 2014 - Oct 2015Los Angeles, CaTasked by PBC's new ownership - throughout the brewery acquisition process - with managing the marketing operations transition, brewery founder relations, product R&D, brand positioning and marketing & sales strategies for the national launch of Small Town Brewery and its flagship offering, Not Your Father’s Root Beer (NYFRB). Within six months, NYFRB was available nationwide, rising to the #1 craft beer SKU and the #2 craft beer brand, generating $100+ million in gross revenue in 2015 and accounting for one-third of the craft beer industry’s 2016 growth through March 31. -
Brand Manager, Old MilwaukeePabst Brewing Company Mar 2012 - Oct 2015Los Angeles, CaHIGHLIGHTS INCLUDE: • Worked with Operations to increase unit profitability and stem declines for the historically neglected, ~8MM case brand in a consolidating sub-premium beer category. • Developed and executed Clio-winning, multichannel ad campaign with Funny Or Die featuring Will Ferrell. The strategy delivered viral success, including a Super Bowl ad-model disrupting strategy utilizing local market TV spots to drive national coverage (11.2+ million Youtube views, $15+ million in earned media exposure) and unprecedented brand awareness.• Realized the first packaging primary and seasonal redesigns in 10+ years, delivering a contemporary, timeless presentation that aligned with core values and redirected focus to the brand’s most valuable attributes to drive new consumer consideration.RESPONSIBILITIES: Budget and P&L management, annual comprehensive marketing programming development and execution mgmt. spanning: creative, promo/seasonal packaging production, content production, merchandising & inventory (online stores & field), media placement & sponsorship activations, digital/social media account mgmt., website development, copywriting, trade promotions & B2B collaborations, sweepstakes, and legal compliance.
-
Brand Manager, Schlitz BrewingPabst Brewing Company Mar 2012 - Oct 2015Los Angeles, CaHIGHLIGHTS INCLUDE: • Repositioning Strategy Development: Devised an aspirational American resurgence story-based strategy to rebuild the brand's premium positioning based on its forgotten heritage - dating back to its 1950s and '60s peak - as a leading innovator, upscale lifestyle brand, and the best-selling premium American lager in the world for over five decades. • Strategy-based Ambassador Program: Developed target market ambassador - sales hybrid program to return Schlitz to premium positioning by enlisting local influencers to execute targeted on-premise (accounts) and lifestyle placement programs in markets including Los Angeles (3 YRS. +65% CAGR), Kansas City (3 YRS., +23% CAGR).• Strategy-based Experiential: Delivered national and local market engagement and valuable social influence by creating and producing “The Bouts,” a highly-stylized, multi-faceted amateur boxing–centric entertainment experience. The high-end event sold out in Chicago and the Los Angeles version hosted a capacity crowd, earning 200+ million media impressions and video coverage from Rolling Stone, LA Times and Vice.RESPONSIBILITIES: Budget and P&L management, annual comprehensive marketing programming development and execution mgmt. spanning: creative, promo/seasonal packaging production, content production, merchandising & inventory (online stores & field), media placement & sponsorship activations, digital/social media account mgmt., website development, copywriting, trade promotions & B2B collaborations, sweepstakes, and legal compliance.
-
Licensing / Intellectual Property, Entertainment Marketing ManagerPabst Brewing Company Mar 2012 - Oct 2015Los Angeles, CaBRAND LICENSING: • Negotiated industry-leading retail licensing commissions for national apparel offerings.• Devised and implemented selective retail licensing strategies for PBR and all portfolio brands to protect unique brand equity, avoiding overexposure and misaligned retail placements.INTELLECTUAL PROPERTY:• Worked with legal counsel to maintain trademark rights for entire portfolio (70+ brands), ensuring necessary marketplace activity and documentation to maintain and file product/beer and apparel/physical goods marks. ENTERTAINMENT MARKETING AND PRODUCT PLACEMENT: • Established and maintained studio, production, talent and placement agency relationships to secure major unpaid placements including “True Detective” (Multi-million dollar exposure for Lone Star), “Mad Men” (Multiple brands), “Boardwalk Empire,” "Neighbors" and “Eastbound & Down”.• Created and executed marketing partnerships with films including “Hateful 8” and “The Way, Way Back”• Managed placements based on each brand’s unique positioning and promotional objectives.
-
Ownership Affairs ManagerPabst Brewing Company 2010 - Mar 2012Los Angeles, CaBegan working with principals at the private equity group, Metropoulos & Co., during their $250 million PBC acquisition closing. Acted as an early key ownership support figure for department assessments, strategy communication and implementation, marketing and sales programming advancements, staffing and restructuring, and headquarters relocation to Los Angeles.
-
CreatorThe Bad Decision Blocker Iphone App 2008 - 2011Creator and marketer of popular lifestyle/productivity iPhone application covered by ABC, CNN, TechCrunch, NPR, Playboy and UrbanDaddy.
-
Research & Client Strategy ManagerTrinityone 2006 - 2009Boston, MaSports & entertainment-focused consultancy launched by former Kraft Sports Group CMO (New England Patriots, NE Revolution & Patriots Place) to maximize brand category investments; enhance property (teams, leagues, venues, events & media) revenue generation and operational strategies; and elevate personality (artists, athletes and media) public profiles and supplemental earnings.Responsibilities included leading and managing initiatives spanning market research, opportunity and needs analysis, as well objectives-based strategy and programming development. -
Marketing Operations InternNew England Patriots Sep 2004 - Jan 2006 -
Red Sox "Kid Nation" Program InternBoston Red Sox Apr 2004 - Oct 2004Boston, MaManaged in-game promotions and membership sales for the team's youth fan club during its inaugural year. -
Crm Database Administrator (Intern)Endeca Technologies Jun 2003 - Aug 2003
John Genest Education Details
-
English
Frequently Asked Questions about John Genest
What company does John Genest work for?
John Genest works for Usc Marshall School Of Business
What is John Genest's role at the current company?
John Genest's current role is USC Marshall Lloyd Greif Center Summer Start Fellowship Program.
What is John Genest's email address?
John Genest's email address is jo****@****ail.com
What schools did John Genest attend?
John Genest attended Boston College.
Not the John Genest you were looking for?
-
5pabst.com, gmail.com, gmail.com, gmail.com, sodexo.com -
-
2ymail.com, bechtel.com -
John Genest
Los Angeles Metropolitan Area1hpmedcenter.com3 +190921XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial