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John Genest Email & Phone Number
USC Marshall Lloyd Greif Center Summer Start Fellowship Program
at
USC Marshall School of Business
1 work email found
@pabst.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
USC Marshall Lloyd Greif Center Summer Start Fellowship Program
Location
Los Angeles, California, United States
Who is John Genest? Overview
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Quick answer
John Genest is listed as USC Marshall Lloyd Greif Center Summer Start Fellowship Program at USC Marshall School of Business, based in Los Angeles, California, United States. AeroLeads shows a work email signal at pabst.com and a matched LinkedIn profile for John Genest.
John Genest previously worked as Master of Science in Integrated Design, Business and Technology (MSIDBT - Exp. 2026) at Usc Jimmy Iovine And Andre Young Academy and Brand & Product Strategy and Development Consulting at Freelance. John Genest holds Bachelor Of Arts - Ba, English from Boston College.
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{first_initial}{last}@pabst.com
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Profile bio
About John Genest
A resourceful, tirelessly curious and purpose-driven professional with cross-functional experience in brand, product and customer experience strategy, development, and execution. An ever-evolving combination of strategic vision,interdisciplinary skills and passion for progress drive a proven ability to help companies create, scale and evolve customer life-enriching offerings and experiences.HIGHLIGHTS INCLUDE: - Industry-leading CPG launch ($100M+ incremental year one sales revenue)- Serving as an integral member of team behind successful turnaround and sale of 170+ year-old CPG company for $720MM+ (~3X, 4-year investment return)- Core cross-functional Customer Experience Operations team member for teletherapy venture during exponential growth (112x new patients, 74x monthly revenue, 33x new providers, 7x team size, $90M funding)- Conceiving, developing and marketing iPhone application covered by ABC, CNN, Techcrunch, NPR, Playboy and UrbanDaddy. - Clio award-winning and Super Bowl advertising-disrupting viral content strategyCOMPREHENSIVE STRATEGY, DEVELOPMENT & EXECUTION:- Startups & Growth-Stage: Lead and support companies from discovery & business plan creation; through brand, product and operational development to sustainable positions of strength in market.- Established & Legacy: Create and execute progressive plans - from financial mgmt., product innovation, brand positioning, marketing & sales programming development, through activation and ongoing optimization.PRODUCT INNOVATION AND MERGERS & ACQUISITIONS: - Build and maintain empowering advantages through in-depth industry, consumer and cultural trend monitoring and actionable synthesis. - Develop new products from opportunity identification through go-to-market activation.- Support prospective acquisition identification based on long-term industry and consumer demand insights, projections and portfolio needs.TRANSFORMATIONS & TURNAROUNDS: Evolve positioning, products, and programming for distressed and stagnant brands to systematically stem sales declines, initiate impactful new adoption and drive sustainable growth.
Current workplace
John Genest's current company
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15 roles · 20 years
John Genest work experience
A career timeline built from the work history available for this profile.
Master Of Science In Integrated Design, Business And Technology (Msidbt - Exp. 2026)
CurrentThe unique Bachelor of Science and Master of Science degrees build on the Academy’s signature - and Challenge-Based Reflective Learning (CBRL) driven - integrative learning framework that is focused on the intersection of human-centered design, technology, entrepreneurship, and communication. Students develop powerfully agile mindsets to analyze.
Aug 2024 - Present
Brand & Product Strategy And Development Consulting
Current
Freelance
Supporting investor, founder and agency needs across strategy, development and execution with focus on startups and legacy brand transformations.Projects span market research, analysis and business plan creation; new brand and product development; operational evaluations and change implementation and marketing & sales programming development and.
Jan 2016 - Present
Customer Experience Operations
Teletherapy-focused startup empowering mental health therapists to launch independent practices that increase insurance-covered therapy access.Integral CX/CS Contributor During Rapid Early-Stage Growth: 74x in monthly revenue ($82K to >$6M), 112x in new patient intakes (158 to >17K), 33x new providers (100 to >3.4K), 7x team member growth (15 to 110+) &.
Jun 2021 - Dec 2022
Customer Experience Operations
Dec 2020 - Jan 2022
Brand Manager, Small Town Brewery (Not Your Father'S Root Beer)
Tasked by PBC's new ownership - throughout the brewery acquisition process - with managing the marketing operations transition, brewery founder relations, product R&D, brand positioning and marketing & sales strategies for the national launch of Small Town Brewery and its flagship offering, Not Your Father’s Root Beer (NYFRB). Within six months, NYFRB was.
Dec 2014 - Oct 2015
Brand Manager, Old Milwaukee
- HIGHLIGHTS INCLUDE:
- Worked with Operations to increase unit profitability and stem declines for the historically neglected, ~8MM case brand in a consolidating sub-premium beer category.
- Developed and executed Clio-winning, multichannel ad campaign with Funny Or Die featuring Will Ferrell. The strategy delivered viral success, including a Super Bowl ad-model disrupting strategy utilizing local market.
- Realized the first packaging primary and seasonal redesigns in 10+ years, delivering a contemporary, timeless presentation that aligned with core values and redirected focus to the brand’s most valuable attributes to.
Mar 2012 - Oct 2015
Brand Manager, Schlitz Brewing
- HIGHLIGHTS INCLUDE:
- Repositioning Strategy Development: Devised an aspirational American resurgence story-based strategy to rebuild the brand's premium positioning based on its forgotten heritage - dating back to its 1950s and '60s peak.
- Strategy-based Ambassador Program: Developed target market ambassador - sales hybrid program to return Schlitz to premium positioning by enlisting local influencers to execute targeted on-premise (accounts) and.
- Strategy-based Experiential: Delivered national and local market engagement and valuable social influence by creating and producing “The Bouts,” a highly-stylized, multi-faceted amateur boxing–centric entertainment.
Mar 2012 - Oct 2015
Licensing / Intellectual Property, Entertainment Marketing Manager
- BRAND LICENSING:
- Negotiated industry-leading retail licensing commissions for national apparel offerings.
- Devised and implemented selective retail licensing strategies for PBR and all portfolio brands to protect unique brand equity, avoiding overexposure and misaligned retail placements.INTELLECTUAL PROPERTY:
- Worked with legal counsel to maintain trademark rights for entire portfolio (70+ brands), ensuring necessary marketplace activity and documentation to maintain and file product/beer and apparel/physical goods marks..
- Established and maintained studio, production, talent and placement agency relationships to secure major unpaid placements including “True Detective” (Multi-million dollar exposure for Lone Star), “Mad Men” (Multiple.
- Created and executed marketing partnerships with films including “Hateful 8” and “The Way, Way Back”
Mar 2012 - Oct 2015
Ownership Affairs Manager
Began working with principals at the private equity group, Metropoulos & Co., during their $250 million PBC acquisition closing. Acted as an early key ownership support figure for department assessments, strategy communication and implementation, marketing and sales programming advancements, staffing and restructuring, and headquarters relocation to Los.
2010 - Mar 2012
Creator
The Bad Decision Blocker Iphone App
Creator and marketer of popular lifestyle/productivity iPhone application covered by ABC, CNN, TechCrunch, NPR, Playboy and UrbanDaddy.
2008 - 2011
~3 yrs
Research & Client Strategy Manager
Sports & entertainment-focused consultancy launched by former Kraft Sports Group CMO (New England Patriots, NE Revolution & Patriots Place) to maximize brand category investments; enhance property (teams, leagues, venues, events & media) revenue generation and operational strategies; and elevate personality (artists, athletes and media) public profiles and.
2006 - 2009
~3 yrs
Marketing Operations Intern
Sep 2004 - Jan 2006
Red Sox "Kid Nation" Program Intern
Managed in-game promotions and membership sales for the team's youth fan club during its inaugural year.
Apr 2004 - Oct 2004
Crm Database Administrator (Intern)
Jun 2003 - Aug 2003
1 education record
John Genest education
FAQ
Frequently asked questions about John Genest
Quick answers generated from the profile data available on this page.
What company does John Genest work for?
John Genest works for USC Marshall School of Business.
What is John Genest's role at USC Marshall School of Business?
John Genest is listed as USC Marshall Lloyd Greif Center Summer Start Fellowship Program at USC Marshall School of Business.
What is John Genest's email address?
AeroLeads has found 1 work email signal at @pabst.com for John Genest at USC Marshall School of Business.
Where is John Genest based?
John Genest is based in Los Angeles, California, United States while working with USC Marshall School of Business.
What companies has John Genest worked for?
John Genest has worked for Usc Marshall School Of Business, Usc Jimmy Iovine And Andre Young Academy, Freelance, Grow Therapy, and Loop Support.
How can I contact John Genest?
You can use AeroLeads to view verified contact signals for John Genest at USC Marshall School of Business, including work email, phone, and LinkedIn data when available.
What schools did John Genest attend?
John Genest holds Bachelor Of Arts - Ba, English from Boston College.
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