Led the ecommerce division with P&L responsibility for online sales. Directly managed the 20 plus person team responsible for driving continuous improvement in the B2C and B2B online experience. This included exemplary user experience and interface design, analytics, optimization strategy and testing, product taxonomy and metadata, internal search engine optimization, project management and Adobe Experience Manager development. • Achieved 25% online revenue growth 2 consecutive years (over $13M).• Increased Shopping Cart conversion rate to 4.6% from 3.2%.• Increased Unique Visitors over 20% YOY and visits over 11%.• Recognized as a Newsweek Best Online Shop, 2020 and 2021. • Led multiple payment method development and integration for the online experience.• Negotiated technology contracts and controlled expenses, remaining under budget and exceeding all revenue targets.• Planned, developed and maintained the comprehensive multi-year strategic roadmap of activities and actions for future functional improvements for B2C and B2B ecommerce.

Served as Product Owner of five onsite and offshore development teams that rebuilt the LifeWay.com architecture from a rigid Websphere Commerce/ Oracle Endeca platform to an agile Adobe Experience Manager platform.• Product Owner for the integration of the Adobe Experience Cloud, including AEM, Analytics, Target, Campaign, Audience Manager, and Ad Cloud utilizing onshore and offshore development. • Hired, developed and managed the 12-person team responsible for user experience, analytics, optimization, SEO and SEM.• Consistently controlled all costs and remained under the operating expense budget.• Researched and wrote the RFPs for purchase of the web content management system.• Interviewed key stakeholders, researched business requirements and rules and wrote over 90 percent of the user stories for the rebuild of the ecommerce platform.

Researched and created written requirements in Jira for multiple project initiatives utilizing the Agile Scrum methodology of user stories and acceptance criteria.• Evaluated and accepted/rejected completed stories for functionality and adherence to the original request. • Designed, implemented, and facilitated process improvement workshops across Customer Service, Marketing, Publishing and Ecommerce. o Focused on the elimination of non-value-added waste in the current processes. o Identify true customer value added activities. o Designed new future state processes and roadmaps.

Implemented a Lean Manufacturing program at the Tullahoma Landing Gear facility.• Led and facilitated over 75 Kaizen improvement events resulting in decreased costs and increased efficiencies. The cost savings funded future improvement efforts making the program self-sustaining.• Trained associates in Lean Tools. Value Stream Mapping, 5S, TPM, Process Mapping, 5 Whys, Quick Change Over, Poka-Yoke, Kanban, Standardized Work.• Led the Continuous Improvement Guidance Management Team.

Integrated, transformed, and improved a warehousing, order filling and shipping department that was acquired by American Greetings. • Obtained and provided training for associates though an ERP inventory and order filling systems change.• Increased revenue output from $30 million/year to $120 million in 18 months. • Managed 150 union and non-union associates with a departmental expense budget of $6 million.ADDITIONAL RELEVANT EXPERIENCEContinuous Improvement Coordinator | Just-In-Time Line Coordinator | Process AnalystAmerican Greetings Corp., Bardstown, KY