John Heckman Email & Phone Number

Brunswick, Ohio, United States

Sales Manager• Work with residential and commercial customers to select the appropriate flooring to maximize the beauty and functionality of their spaces. ▪ Team set an all-time weekly record for measurements/quote activity within my 3rd week in role.▪ Average close rate of 42% and sales revenue over $100,000 in first 2 months.

Las Vegas, Nevada, United States

I'm excited to take on a pivotal role in connecting with designers, architects, builders and others across various sectors—including hospitality, retail, light commercial, or residential. My aim is to showcase the extensive range of Hero Flooring's products, each designed to elevate spaces and create an atmosphere of sophistication and functionality.Hero Flooring's product portfolio is vast and diverse, ranging from luxurious Broadloom Carpet to innovative LVT, exquisite Tile options, timeless Wood selections, and dynamic Carpet Tiles. This ensures a perfect solution for every design need and style preference.Established in 2015, Hero Flooring has redefined the landscape of the contract floor covering industry. What sets them apart is their unwavering commitment to uniqueness—Every project and client receives a tailored approach for their distinct needs. But their collaborations are equally impressive.HERO FLOORING + NIKE GRINDHero Flooring's collaboration with Nike and Nike Grind is a true testament to their dedication to innovation and sustainability. This partnership is a fusion of creativity and eco-conscious practices. Imagine floor coverings inspired by Nike's ethos and created using Nike Grind materials. It's more than flooring; it's an ode to sustainability in the flooring industry.Whether it's understanding the unique features of each product or facilitating direct connections with Hero Flooring, I'm here to ensure that designers, architects and builders have all the support they need to bring their visions to life.

Cleveland, Ohio, United States

This expanded role is integral in bringing our product and brand growth strategies to life by developing merchandising and promotional materials and driving implementation into the market. This role spans across the entire NDS portfolio and customer set, including both NDS and Raindrip brands. It will focus on leading new product commercialization, in-store and online merchandising, and trade show leadership, while also assisting with new digital projects.

Cleveland, Ohio, United States

• Support Irrigation and Flow segments with strategic marketing initiatives and programs. Adjacent market opportunities, new product introductions and content marketing improvements resulted in 26% revenue growth in Irrigation ($8.7MM), and 16% growth in Flow ($2.8MM) in December. This supported annual revenue growth of over $15MM in those segments. • Team lead for Irrigation Association annual shows, organizing all messaging, booth production, customer meetings and new product presentations. • Raindrip B2C brand realized 24% revenue growth in Q4 following expanded homeowner email campaigns, and new product content improvements on Amazon and Lowes.com. • Raindrip.com revamp increased overall web traffic 15.5% with visitor traffic up 16% vs 2022, with direct links and organic search driving the majority of the traffic. • Telecom growth initiative tripled sales revenue thru Q3-23 ($2.3MM) vs PY.• Introduced AI ChatGPT to marketing content creation and comparative sales materials.

Ohio, United States

Develop and implement channel marketing strategies, programs and promotions for commercial pressure and bottle/point of use segments in North America. Elevated marketing and branding programs are helping to drive sales growth currently at 170% ahead YOY.

Buffalo/Niagara, New York Area

Responsible for global product management and growth of IIMAK's thermal transfer ribbon business. My work focuses on developing new, customer-centric products, launching new channels and sales initiatives for existing products, and optimizing current product lines for migration opportunities.-Record quarterly revenue in Q1-2020 with 6% growth in TTR products, $964k ahead of plan.-Revamped NPD process to improve cycle times and better focus on customer needs.-Developed and introduced new global wax-resin product PM250.-PM250 performance enhancements projected to improve market share by 50% on annual basis. -Developed COVID-19 market impact study and strategy to shift sales focus to high-growth segments.-Took on additional responsibility of Print Lab personnel to better address product bench-marking and application testing to further improve new product development.

Cleveland, Ohio

Develop pull-through B2C marketing and communications strategies for driving revenue through specialty retail and home center channels. Create launch strategies and promotions for residential customers focusing on Resilient Flooring products.Manage a multi-million dollar budget covering TV, radio, print and online advertising, along with product launch planning, creative development and retail merchandising programs. Influence social media programs, end-user and channel events, and content development to deliver effective integrated customer campaigns that positively impact sales growth.ACCOMPLISHMENTS-Pickler & Ben campaign resulted in a 21.9 % increase in target product sales over the promotional period, while other LVT collections showed significant declines.-Media campaigns with HGTV generated over 30 million impressions and increased web traffic by 73% to target product pages.-Led Surfaces 2019 show presence, handling product demos, messaging, media and new product promotions. Sales orders placed at show were 174% of goal.-Improved digital marketing strategy and execution increased followers and impressions across social media channels by up to 63x.

Mayfield Hts., Ohio

Develop and implement commercial launch strategies in support of the $800 million Global Solutions business unit. Current initiatives include automation solutions for Life Sciences, Oil & Gas, Mining, Food & Beverage and Pharma segments. Move customers through the buyer’s journey with thought leadership materials that effectively explain how we connect people, production and information.• Launched ConnectedProduction™ solution resulting in $25 million in 2017 sales revenue, 400% ahead of plan.• Holistic Serialization 2017 campaign revenue was $6 million ahead of plan.• Recent OptiSIS launch resulted in over $32 million in sales funnel opportunities, surpassing goal by 140%. Used Eloqua marketing automation software on various campaigns.• Related print and social media campaign resulted in over 600,000 impressions and more than 5000 click-throughs over a 3-month period. • Reorganized reference database process resulted in a 103% increase in references and users.

Cleveland/Akron, Ohio Area

Managed global marketing and communications strategies and sales initiatives in support of the company's growth and expansion goals. Developed systems and programs to streamline packaging, branding, and point of purchase promotions to support Wholesale and Retail sales growth. Worked closely with senior leadership, product management, sales, customers and contractors to develop effective marketing campaigns that delivered results, including radio and TV.ACCOMPLISHMENTS• Conceptualized, developed and launched the company’s first Innovation Station, which is a unique, end user marketing vehicle designed to collect voice of the customer data on new and recently launched products. Fosters new product ideas, measures customer proclivity to buy, helps us understand price points and gather real-time survey data. Vehicle uses iPads, Apple TV and hands-on demos to create an exceptional customer experience. Sales of featured products have increased as much as 35% in 2014.• Refreshed decades-old Oatey and Hercules brands, creating a more dramatic presence on the shelf and reconnecting with plumbing contractors. The redesign introduced a more consistent, professional look and has been embraced by both wholesale and retail sales channels. • Developed product promotions with international wholesalers and retailers leading to sales growth of 451% for targeted products and included incremental sales growth of $263,000 over a 2-month period. • Developed and implemented an online literature system that reduced literature churn by more than 50% while instituting order verification, shipment tracking and low stock notifications.• Consolidated multiple brands, representing roughly 6000 SKUs, into a single website: www.oatey.com. The site now attracts over 50,000 visitors per month, a 127% increase. Introduced first-ever online catalog, welcoming over 100,000 visitors and more than a million page views. Also developed a Solvent Cement Selector app for both iPhone and Android.

Mentor, Ohio

Responsible for developing and managing global multi-channel marketing communications strategies and initiatives in support of the company's growing Beverage, Pharma/Healthcare, Durable Goods, Food, Personal Care, Wine and Private Label segments. Segments generate more than $170 million in annual revenue. Work closely with senior leadership team, sales, customers and end users to develop effective marketing communications that promote growth, attain corporate and divisional objectives and reinforce Fasson and Avery brands.ACCOMPLISHMENTS• Drove revenue growth in key segments totaling more than $10 million in a down economy (2009) by developing and executing strategic marketing communications plans. Plans resulted in revenue growth per segment as high as 60% ahead of plan. • Spearheaded the concept and execution of targeted direct marketing campaigns resulting in nearly $2 million in new business in 2009, with another $3.5 million in opportunity pipeline, 32% ahead of plan. • Successfully led global rebranding efforts for $3.5 billion Roll Materials Division, resulting in consistent communications across regions, the elimination of duplicate efforts, and quicker response times. • Launched the global microsite www.enhanceyourbrand.com specifically targeting brand managers and packaging engineers at CPG companies around the world.• Developed and managed the Communications Center of Excellence intern program, handling all recruiting, evaluating, hiring, training and managing requirements for three interns.• Evaluated and introduced online automation systems to streamline sales and marketing processes.

Cleveland/Akron, Ohio Area

Responsible for managing all advertising, public relations, direct marketing and sales support programs, developing marketing communications strategies, budgets, timelines and collateral materials. Worked with Inside and Field Sales to identify and penetrate vertical market segments and maintain customer relationships. ACCOMPLISHMENTS:• Time-Critical Services revenue has increased 246% over 3 years.• Exhibit Transportation Services revenue increased 105% over 5 years.• Managed complex new product launches and re-branding efforts• Developed online Project Tracking System and Virtual Selling Center.• Negotiated and secured $2 million in free advertising with Discovery Channel’s Monster House and BIG! programs.

Cleveland/Akron, Ohio Area

• Introduced Roadway to the benefits of targeted direct marketing, developing strategies, budgets, timelines and ROI analysis for both service-specific and integrated field sales campaigns.• Team Lead for cross-functional, new product development team, responsible for all aspects of customer surveys, focus groups, and rollouts for four new services.• Facilitated the expansion of Integrated Direct Marketing program from 1 to 7 U.S. districts, and Canada within 24 months. Districts reported 5-10% revenue growth and higher customer retention.

Cleveland/Akron, Ohio Area

• Developed and implemented national promotional campaigns resulting in a 6% increase in FY98 corporate revenue and record profitability.• Direct marketing programs increased FY99 sales more than 50% over previous year. • Created strategic marketing plans and budgets for 3 new products.• Supervised 5-person staff of assistant product managers and graphic designers.• Redesigned the company web site – www.harrisinfo.com – earning a Top 100 Web Sites award.

Cleveland/Akron, Ohio Area

• Developed targeted marketing programs and tracking systems, leading to a quadrupling of sales (421%) and 5 consecutive quarters of sales growth.• Improved collateral and advertising attracted both end-users and new distributors, expanding the dealer base by 174% and overall company revenue 44%.• Reduced collateral and advertising costs by 90%, while improving frequency and quality.

Cleveland/Akron, Ohio Area

• Restructured department to enhance cross-utilization and motivation• Developed targeted direct marketing strategies that resulted in a record annual increase in profits.• Directed unprecedented revenue growth in the International (240%), Technical Systems (174%) and Industrial Security (60%) divisions.• Supervised 3 product managers.• Organized international tradeshows and customer appreciation events.

Cleveland/Akron, Ohio Area

• Single-handedly supported $25 million new sales effort, increasing overall company revenue 20%.• Supported 4 Sales VPs and 2 International Sales Directors with proposals and sales presentations.

Cleveland/Akron, Ohio Area

• Developed and distributed international publications in support of the company's growing Aviation and Industrial Security segments. • Managed organized employee incentive programs for 8,000 field employees.

Continuing Education, Project Management From Concept To Plan

Bachelor Of Arts - Ba, Communications

Activities and Societies: Football. Carroll News reporter/editorCommunications Major.

College Prep

Activities and Societies: Football. Track and field.