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Experienced Director with a demonstrated history of working in the Digital Retailing, Automotive, Entertainment & Human Resources industries. Skilled in helping high growth tech companies build strategize, execute and achieve exponential growth. Including but not limited to Marketing Automation, SEM, SEO, Social, Content Management, Sales and Customer Relationship Management.
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Head Of Marketing Services / Senior Marketing StrategistAutoverify Aug 2021 - Nov 2022London, Ontario, CanadaCreated an entirely new department, team & revenue stream - AutoVerify Marketing Services. Supporting 100's of Automotive dealers with their strategic digital marketing initiatives. Built & managed P&L reporting and forecasting, while strategically planning and executing to scale the business line. -
Marketing DirectorBlue Auto Apr 2021 - Sep 2021London, Ontario, CanadaManage all aspects of the marketing function including budget, strategy, execution and planning. Develop, document, communicate, execute and monitor the overall Blue Auto marketing strategies to create awareness of our products and services. Create a marketing plan that supports the companyβs growth and product vision.Oversee the Marketing team ensuring consistency and brand alignment across collateral materials, messaging and social media channels. Develop and monitor the product marketing strategy including user acquisition tactics, campaign iteration (SEM), content iteration SEO) and public relations.Develop and monitor the customer marketing strategy including the website user acquisition tactics, campaign iteration (SEM), content iteration SEO) Social and public relations.Monitor the day-to-day activities of the Marketing team, provide frequent feedback and coaching, conduct periodic performance reviews and facilitate professional development opportunities. And much, much more..
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Director Of MarketingMobials Inc. Jun 2018 - Jan 2021London, Canada AreaOversee, develop, execute, and monitor the marketing activities of the company,including but not limited to, online and inbound marketing campaigns, marketingautomation, content management, measurement and attribution of marketingactivities.Work with a variety of online marketing strategies and tools including, marketingautomation and customer relationship management software (HubSpot), paid adplacement, affiliate programs, emails, social media, pay-per-click ads, and searchengine optimization.Conduct marketing research and analysis, and develop reporting and statistics onmarketing campaigns and strategies.Develop a successful web presence that effectively meets organizational needs. -
Director Of Demand Generation787 Networks Inc. Feb 2017 - Jun 2018London, Canada Areaβ’ Plan and oversee the marketing budget and determine the right investment allocation by channel to drive maximum results.β’ Continuously optimize existing channels while proactively testing out new tactics, partnerships and technologies.β’ Manage Marketing Automation Software (Pardot /HubSpot)β’ Develop personalized marketing campaigns to drive demand at all stages of the buying lifecycle.β’ Optimize digital marketing strategies for inbound, outbound and current account expansion campaigns -- incorporating email marketing, SEO/SEM, social, website, display advertising, live events, and more.β’ Complete overhaul and re-design of existing website to transform into a dynamic, lead generating machine.β’ Own the buyerβs journey, manage and optimize lead scoring and nurture models that align to industry best practices and perform above benchmarks.β’ Deliver on key business goals including lead velocity rate, MQLs, Opportunities and MRR.β’ Measure, report on, and optimize all active marketing campaigns.β’ Forecast and present to executive team and senior management
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Marketing Technologist787 Networks Inc. Mar 2016 - Feb 2017London, Canada Areaβ’ Implemented and managed Sales & Marketing Technologies including but not limited to:o Salesforce (Classic & Lightening)o Pardot / HubSpoto Hooplao Yesware / SF Engageo CRM Fusionβ’ Drive strong communication and alignment between Marketing and Sales to ensure optimal lead flow and follow-up on marketing contributed leads.β’ Develop digital marketing strategies for inbound and outbound campaigns -- incorporating email marketing, SEO/SEM, social, website, display advertising, live events, and more.β’ Collaborate with Development team to re-structure our CRM instance (automated workflows, apex triggers, visualforce pages)β’ Segmented subscriber database to determine optimal business segments β’ Managed Marketing team (Marketing Communications, Lead Development Specialist/Marketing Co-Ordinator)
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Marketing ManagerHrdownloads May 2014 - Feb 2016195 Dufferin Ave.Oversee all elements of the Marketing Department including but not limited to:Product Launches, Communications- Internal & External, SEM & SEO, PR & Social, Tracking & Reporting, Facilitating Webinars, Web updates, Collateral & Sales tools and Primary & Secondary Market Research.Create strategically-focused marketing and promotional programs to achieve growth and revenue targets. Developed and executed a content marketing strategy for demand generation to drive response from key target markets and increase the number of end-user prospects and leads generated from digital sources (SEM, Web, Web Seminars, email, etc.).Collaborate with IT team to write and optimize a marketing automation software which will automatically scrub and assign leads accordingly. Manage the collection, storage, nurturing and distribution of all leads and potential-leads collected or received from tradeshows, events, emails,SEM, Web site, etc. using marketing automation. And much, much more!!!. -
Marketing Co-OrdinatorHrdownloads Jan 2012 - May 2014London, OnActively participate in the preparation and execution of marketing plan with a goal of increasing sales activity.Oversee all lead generation campaigns by primarily focusing on increasing our web presence using inbound marketing techniques such as social media, pay per clicks campaigns, association links, etc.Work with sales team in identifying targeted lead generation campaigns.Maintain marketing database and track key performance indicators per campaign / lead generation effort.Plan and execute all promotional activities.Work with our web designer on keeping our website fresh, up-to-date, and informative.Become Point of Contact with Partners / Resellers on various marketing activities.Oversee other marketing and sales related functions, as required. -
Sales RepHrdownloads Oct 2009 - Jan 2012 -
Student BamFanshawe College 2007 - 2010
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Sales RepresentitiveSmart Circle International May 2009 - Oct 2009
John Hill Skills
John Hill Education Details
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Buisness Administration Marketing
Frequently Asked Questions about John Hill
What is John Hill's role at the current company?
John Hill's current role is Building a Rocket Ship π.
What is John Hill's email address?
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What is John Hill's direct phone number?
John Hill's direct phone number is +122644*****
What schools did John Hill attend?
John Hill attended Fanshawe College.
What skills is John Hill known for?
John Hill has skills like Marketing, Lead Generation, Sales, Salesforce.com, Sem, Social Media, New Business Development, Time Management, Seo, Customer Service, Leadership, Sales Presentations.
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John Hill (He/Him)
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