Head Of In-Store Marketing And Visual Merchandising
CurrentA talented, results producing Head of In-store Marketing, Visual Merchandising and Brand development, with proven success in both Fashion and Sports retail, currently operating in an environment with a 40 million GBP turnover. With vast experience in planning, project management and leading comprehensive retail implementation projects, which drive store traffic and maximise returns on a unique shopping experience.I currently manage complex brand partnerships in multiple regions with varying approaches to VM and marketing delivery due to climatic changes. I am responsible for an instore marketing budget, which is currently in excess of 1 million GBP. Responsible for the creation and Implementation of all instore marketing and POS and the marketing business calendar. I am heavily involved in all strategic, operational, Instore marketing and visual merchandising decisions, with direct responsibility for all marketing communications.I am extremely sales focused and react to poor sales performance effectively, to increase sales, conversion, UPT and ATV. In addition I have been directly responsible for over 500 new store openings, project managing, liaising with suppliers, contractors and ensuring the openings were on time and within budget.
