John Irwin Email & Phone Number

Hong Kong Sar

Following the acquisition of Band by Dentsu International in 2015, I worked with Dentsu and gyro colleagues in Asia, the US and Europe to identify new business opportunities to support the growth of gyro in Asia. Between 2015 and 2020, the business doubled in size to achieve annual revenues of $8 million / year.Most recently, in November 2020, I led the APAC pitch team for the JP Morgan Asset Management business and was successful in helping to retain and expand the global B2B account.In late 2020, having worked with Lenovo Worldwide for several years on multiple marketing projects, I led the pitch team and we won Lenovo's APAC B2B Marketing business. I introduced Dentsu's B2B capabilities in the U.S. with a view to gyro / Merkle supporting Lenovo's B2B ambitions in all markets across the globe.

Hong Kong

I established the North Asia regional office for Band, an integrated marketing agency originally founded in Singapore in 2003. With full P&L responsibility, I was responsible for business development and for developing long-standing and profitable working relationships with multi-national clients including Lenovo, State Street, TE Connectivity, Intel and Diginex. By 2015, we were employing a team of 12 with revenues of US$1.6million.As a co-owner of the regional business, I helped to grow the business in Asia to the point where, in 2015, the business was acquired by Dentsu International who were looking to build a full-service, global B2B agency to serve a growing demand among its clients.Band Interprise is an integrated B2B specialist marketing agency and a member of the Dentsu Aegis Network.For over a decade, Band Interprise has provided end-to-end marketing solutions for MNC's in Asia Pacific specializing in the technology & finance sectors. Our integrated and holistic approach to B2B marketing and our end-to-end demand generation solutions deliver results for our clients through highly creative and successful campaigns. Integrating strategy, creative & digital marketing with a highly skilled in-house lead qualification and partner marketing team means BandInterprise delivers solutions from start to finish. Band Interprise’s experience, intelligence and insights deliver results which are measurable: New leads. Pipeline revenue. Increased market share. A positive shift in perception for our clients and their products.Specialties: B2B / B2B2C marketing, Channel Marketing, Branding, Digital Marketing, Advertising, Lead Generation, Marketing Automation, Channel & Sales Enablement

Manchester, England, United Kingdom

Business Director, Sales Promotion and Brand Experience, Nissan GB. As Business Director on the Nissan GB account, I managed a team of four in the development of several award-winning experiential marketing campaigns (DMA and ISP Gold) for the launch of the new Micra, X-TRAIL and their commercial vehicle range, growing the account from £600K in 2002 to £1.55m in 2004.

London, England, United Kingdom

A media-neutral b2b and b2c marketing agency utilising new and traditional integrated media to produce international integrated response marketing. Primarily focused on the I.T. and Telecommunications sectors and traditional industries keen to exploit the opportunities afforded by technology-driven marketing. Established in 1991, Finex provides direct mail, customer relationship marketing and brand responsive advertising services to its clients, and also has established an expertise in new media and database management. Finex offers these services out of offices in Europe, Asia and America. Finex was ranked number 62 in the 1997 Sunday Times/Virgin Atlantic UK league of Fast Track 100 Companies and reached the top twenty in the UK direct marketing league ranked by Marketing in 1999. A blue-chip client base includes: 3-Com, BskyB, British Airways, Compaq, Epson, Royal and Sun Alliance, Samsung and World Online.

Ba Hons, French & International Relations

French and International Relations BA Hons

Ba Hons, French And International Relations