Founder & President of System1 Group PLC [THE Advertising Effectiveness Agency], voted most Innovative Research Agency more than any other. Winner of EY's Emerging Entrepreneur of the Year and many other awards in the creative and research industries.John’s recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.Prior to System1 Group PLC, John founded innovation agency, Brand Genetics and before that, John was Planning Director at Publicis having joined from Unilever, where he held a number of research and marketing positions.Specialties: Predicting and Improving Advertising Effectiveness