Muros pushes boundaries in the advertising and experiential marketing space through art and culture

• Led efforts to build brand visibility, identity, and equity• Owned and steered a content pipeline for 7 individual brands- with everything from ideation through to execution and publishing• Led brand partnerships, event buildout, consumer engagement and social/marketing• Developed SOP's across multiple teams to ensure internal and external brand alignment• Developed B2B marketing and sales materials for wholesale partners• Managed digital, e-mail, and E-commerce… Show more • Led efforts to build brand visibility, identity, and equity• Owned and steered a content pipeline for 7 individual brands- with everything from ideation through to execution and publishing• Led brand partnerships, event buildout, consumer engagement and social/marketing• Developed SOP's across multiple teams to ensure internal and external brand alignment• Developed B2B marketing and sales materials for wholesale partners• Managed digital, e-mail, and E-commerce platforms• Managed ad-spends across live-events, print, and digital • Worked with CEO to develop a creative strain-naming process that capitalized on discovered current trends and consumer wants in the industry • Multiple award-winning cultivars and products (7 in 2020, 6 in 2021) • Created strategy for parent and affilated brand websites, executed implementation • Worked with inhouse design team to produce all creative content across 7 brands in 4 states Show less

• Developed influencer strategy and campaign to increase brand visibility• Increased social media channels following by 47,000% in 3 years, with a quarterly average growth of 2,900% (total followers) • Created a podcast (The Vault) that interviewed global industry leaders, digitally legitimizing our business during its early start-up phase • Produced two full seasons with over 50,000 total plays across Spotify and Apple Podcast• Developed all social and creative content•… Show more • Developed influencer strategy and campaign to increase brand visibility• Increased social media channels following by 47,000% in 3 years, with a quarterly average growth of 2,900% (total followers) • Created a podcast (The Vault) that interviewed global industry leaders, digitally legitimizing our business during its early start-up phase • Produced two full seasons with over 50,000 total plays across Spotify and Apple Podcast• Developed all social and creative content• Managed all retail digital marketing and social platforms Show less

Personally interviewed top American football players all across Europe; including national players from Spain, Italy, Finland, Austria, Hungary, Egypt, France, and Germany. Developed Arena and Indoor football league page by continually producing new stories and keeping contacts with growing teams within multiple US Indoor leagues. Worked on business development by contacting teams, coaches, and players to use The Podyum. Solicit phone calls every day to try and get new teams on… Show more Personally interviewed top American football players all across Europe; including national players from Spain, Italy, Finland, Austria, Hungary, Egypt, France, and Germany. Developed Arena and Indoor football league page by continually producing new stories and keeping contacts with growing teams within multiple US Indoor leagues. Worked on business development by contacting teams, coaches, and players to use The Podyum. Solicit phone calls every day to try and get new teams on board. Searched through all social platforms to find our next big story; kept in mind a person's following, their background, and what type of social reach they could provide us with. Targeted athletes and coaches with heavy followings, allowing us to organically reach larger markets. Continually assisted the CEO with daily duties, as well as worked with the graphic designer to implement marketing strategies and future promotions. Show less

Worked with a various amount of clients - helping develop marketing campaigns, branding, and public relations. - Main client - University of Iowa bookstore - Worked directly with the buyers and oversaw e-commerce website - Obtained, and worked directly with a diverse group of models, who continually showcased new product. The process involved finding the models, scheduling and doing a photo shoot, passing the photos to a graphic designer, and then uploading the photos on the web.… Show more Worked with a various amount of clients - helping develop marketing campaigns, branding, and public relations. - Main client - University of Iowa bookstore - Worked directly with the buyers and oversaw e-commerce website - Obtained, and worked directly with a diverse group of models, who continually showcased new product. The process involved finding the models, scheduling and doing a photo shoot, passing the photos to a graphic designer, and then uploading the photos on the web. - Outside of maintaing the website, I worked on in store development, ran multiple social media pages, and continually worked on sale promotions, events, and marketing campaigns. Show less

- Helped create and maintain an active blog. Contributed weekly articles and marketing strategies- Finished second place in a competition that hundreds of college students (from power 5 conferences) competed in. The competition included a mixture of developing social media campaigns, cold sales, app development, and innovative strategies to further develop the brand- Met specific deadlines on a daily/weekly and monthly basis. Deadlines included; reaching sales goals, marketing… Show more - Helped create and maintain an active blog. Contributed weekly articles and marketing strategies- Finished second place in a competition that hundreds of college students (from power 5 conferences) competed in. The competition included a mixture of developing social media campaigns, cold sales, app development, and innovative strategies to further develop the brand- Met specific deadlines on a daily/weekly and monthly basis. Deadlines included; reaching sales goals, marketing campaigns, and creative content. - Acted as a creative director and helped maintain and improve our brand awareness as well as creating unique media campaigns Show less

Oversaw business development and growth within the Iowa City area. Duties included; finding affordable warehouses to store our product, individually delivering and setting up our product, as well as dealing with customer service. Oversaw all of the marketing duties within the area; including promoting the business and creating brand awareness.