EXECUTIVE SUMMARY:- Expert in new product development with 13+ years of working in semiconductor industry. Experienced in power semiconductor market research and identify business landscapes.- Proven ability to manage multiple projects while met challenging deadline. Demonstrated with ability to work under stress. Experienced dealing with customer demand from: Apple, Sony SIE, Samsung, Xiaomi, Tianma, Spreadtrum and Huawei.- Solid engineering expertise in Analog/Mixed-mode IC design. Extensive hands-on experience in new circuits/algorithms specification development.- Align market strategy with Product life cycle and Technology adoption life cycle. (ASIC vs ASSP business).- Consider the impact on financial aspect for product development.