I prepare and execute marketing strategies/plans including content, timelines, and budgetsDeveloped website content for three brand new subsidiaries – www.flowmono.com, www.vybecash.com, and www.reventacademy.comI coordinated and managed interactions between the comms/marketing team and the tech team (backend developers, frontend developers, UI/UX designers) for developing products like Flowmono, Vybecash, Revent Academy as well as external/client projectsCoordinated social media content on a monthly basis and managed the creative design teamCreated sales pitches for Flowmono (a B2B SaaS platform for e-signing and business process management). Manage the sales pipeline/leads via emails, phone calls, and ads focused on the customer journey.Managed media relations – achieved 7 earned media publications on platforms such as Technext, Nigeria Communications Week, YNaija, Nairametrics.Preparing partnership proposalsSet up and analyze monthly Google Analytics and new user data to develop reports, forecasting, and provide recommendations to senior management.Set up and managed digital ads – Google Ads (Search & display), retargeting ads, Facebook, LinkedIn, and Instagram ads Developed a 360-marketing/launch plan for a new tech school (www.reventacademy.com) that led to over 10 tech enthusiasts enrolling within the first two weeks of the call for application resulting in a revenue of 2 million Naira.Prepared and presented weekly reports, post-event analyses, and strategy proposals to managementManaged MailChimp newsletter that had over 20 percent open rateOrganized high-level thought leadership virtual events that had in attendance industry experts such as Microsoft’s Country Manager for Nigeria & Ghana, Olatomiwa Williams, Olukayode Akinbinu, AGM/Head of Strategy | Zenith Bank Plc and Akinola Akinboboye, Partner at Deloitte.Hosted Twitter Spaces (events) on topical conversations within the tech ecosystem for Revent Academy

- Directed traffic growth strategies, SEO, content distribution and email marketing.- Oversaw preparation of marketing copy, images, videos, emails and other collateral.- Enhanced profitability by incorporating tools and software into the website to track and measure the progress of campaigns- Captured new customers by launching new products and services to diversify offerings.

• Executing projects that boosts market awareness and brand acceptance• Creating activities that is aimed at increasing engagements and followership across the company’s social media handles • Making customer journey seamless via product marketing on social media• Timely preparation and rendition of post marketing reports• Timely preparation and rendition of post marketing reports• Initiating and supporting Internal brand awareness and adoption projects• Achieving new customer acquisitions via product marketing and strategic digital events• Increasing Media and Market share through digital promotions and syndication of media releases, brand content creation/distribution and relevant brand partnerships• Increasing customer engagement and retention through strategic newsletters, email marketing and SMS marketing• Developing and deploying content on Zedcrest brands’ social media channels – Zimvest, Zedcap and Zedcrest Capital• Providing content and marketing support to Zedcrest brands• Managing customers via responses to inquiries sent in via social media• Monitoring social media channels to identify and mitigate potential threats to the businesses • Collating recurring customer pain points as received on social media channels and escalating same to appropriate departments• Carrying out end to end management of digital events as well as vendor management for same

Evolving and deploying strategic 360 marketing communication campaigns aimed at increasing awareness, downloads and user retention for tech products in the Mobile Internet DepartmentUtilizing bespoke marketing tactics to achieve general brand goalsManaging market entry press launches and user engagement events for tech productsManaging campus penetration outreaches and eventsVendor engagement and managementServing as a contact person for brand inquiries

Worked with the VIACOM International Media Networks Africa (VIMN) team to drive PR efforts for VIMN brands in Nigeria. These include MTV Base, "MTV Shuga", BET, Comedy Central, NickelodeonResponsible for daily account management and agency-client communicationLocalizing and distributing Viacom’s international announcements to the Nigerian mediaEngaging media personnel for press events Securing and managing media interviews for Viacom representatives Drafting brand articles, interview guides, social media contentMonitoring local media for brand mentions and steering brand narrativesServing as an agency representative at Viacom events – managing media and client expectations

- Ensured synergy between departments to ensure client's goals and objectives were metDeveloped, managed and implemented marketing strategies and measured results against marketing goals and objectives.- Managed marketing budget for key accounts.- Conducted monthly audit and periodic review of company-wide digital activities.- Developed lead generation workflow for key accounts.- Created a quarterly digital marketing strategy and plan for key accounts.- Optimized campaigns and report progress monthly/weekly.

Developing and executing strategic communications campaignsOrganizing promotional events such as press conferences, activations, and interviewsPitching content to the mediaCollating media coverageUndertaking relevant market researchLiaising with clients about budgets, timescales and campaign objectivesDesigning, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.

Create relevant content to reach the company’s ideal customers.Create, and manage all published content (images, video and written).Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.Compile report for management showing results (ROI).Advocate for the Company in Social Media spaces, engage in conversations and answer questions where appropriate.Map out Social media marketing strategy.Monitor trends in Social Media tools, applications, channels, design and strategy.Identify threats and opportunities in user generated content surrounding the business.Analyze Online campaigns.