John Malcolm Email & Phone Number

Professional B2B copywriter, subeditor and proof-reader with extensive experience in business and industrial communications, marketing and PR. Experience:• Researching, copywriting, subediting and proof-reading business news stories, website content, feature articles, company/project/people profiles and other documents (online and print). • Proof-reading and subediting documents from press releases to annual reports.• Producing crisp, persuasive marketing copy for ads, websites and brochures.• Undertaking qualitative B2B market research in both individual and group formats.• Scripting and producing corporate videos and A/V presentations.Specialist skills:• Business success stories. I have written hundreds of hype-free articles for client publications and websites on successful project delivery, technology development, safety management and other areas. I’m good at interviewing story subjects at all levels within a company and capturing their personal pride in a job well done. I’m also very thorough in reflecting management views in the final draft.• Web content. Most (but not all) website content needs to be structured for skim-reading visitors looking for quick information, as well as satisfying the complex demands of search engine software. I enjoy the stimulation of writing clear, accessible, multi-linked web content which meets these complex challenges.• Content marketing. This increasingly important strategic B2B approach is based on engaging with prospective and existing customers through sharing knowledge and expertise. Customers want to be well informed before they take purchasing decisions. I have extensive experience of researching and writing accessible company profiles, project reports and knowledge-sharing articles.• Proof-reading and subediting. I am a thorough, careful sub-editor. As well as eliminating typos and grammatical errors, I re-write, cut back and re-structure business documents to make them more accessible and more credible.

Listed skills include Copywriting, Marketing Communications, Marketing Strategy, Advertising, and 11 others.

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  University Of Aberdeen

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