• Champion of first stage of integration of United Spirits with Diageo Plc• Created the Customer Marketing Planning & Strategy cell and streamlined the activations planning & execution• Architect and lead implementer of the new Route to Consumer for USL-Diageo for 3 leading markets

• Was Custodian of McDowell’s No.1 franchise – the largest FMCG brand franchise in India at street prices• Launched McDowell’s No.1 Platinum which has become a million case Brand in Year 1- Support included Brand endorsement construct with Celebrities like M.S Dhoni, Adam Gilchrist - Specialized digital campaigns for consumer engagement & tie ups- Leveraged Celebrity tie ups, Sports tie ups, Innovations, Product/Communication/Packaging• Created a Brand Architecture for McDowell’s No.1 master brand with a variant rollout strategy across need-states and life-stages - Currently McDowell’s No.1 leads market-share in 3 flavors – Whisky, Brandy & Rum • Launched a path breaking packaging format – Tetrapak in the Spirits industy under the banner of Bagpiper- The project involved consumer in-sighting, in-market prototyping, working with Vendor R&D teams• Various Category initiatives ensured complete dominance of USL brands in the Dark Rum category- Conceptualized and launched Cariba – blended Caribbean Rum- Build various football properties – Futsal Friendzy, Freestyle Friendzy

Joined Britannia as a Management Trainee and held various positions in Sales, Marketing and Operations• Improved the profitability of Fresh Bakery operations in the West by 20% by streamlining logistics & product mix • Launched bread operations in Gujarat and made it profitable from Year 1• Turned around the sales of GoodDay Cakes with relaunch and new variants ( 2003)• Established Pure Magic range of international cookies and established it as a premium product in the league of imported indulgence products ( 2003) • Lead implementer and process developer for the Sales & Planning Module of SAP for Britannia Industries Ltd. ( 2001 )- The implementation was one of the fastest in the FMCG industry • Set up a network of Rural Penetration Dealers in Interior markets of South and Central Karnataka