Promoted to generate new device sales within the Florida market and protect relationship with renowned orthopaedic surgeon.Took over surgeon’s knee replacement account. Co-developed effective marketing strategies, growing surgeon’s practice from 750 to 970 surgeries annually. Named 2015 Stryker Quota Achiever and North Florida Branch MVP. Captured add-on business.Assumed responsibility for Florida top-5 adult reconstruction surgeon as a member of the Jacksonville team.Oversaw introduction of MRI-generated custom cutting blocks (ShapeMatch Knee), positioning North Florida branch as #2 business unit nationwide in transactions/revenue sales within custom cutting block knee reconstruction market.RESIDENT EDUCATION SPECIALIST / KNEE MARKETING, ’09 – ’15While waiting for noncompete agreement to lapse, served as a national sales trainer and resident education specialist.Increased brand/product visibility and revenue by leading engagements with state’s 5 orthopaedic residencies and 3 fellowships including educational programs and training.Followed progression of Stryker-loyal residents as they advanced into fellowships, specialties, and new career opportunities. Led hand-off of resident relationships to appropriate territory reps.Appointed to cover for territory reps when needed and to reinforce rep presence in high-growth, understaffed territories.Participated in annual national sales meeting competitive panels. Worked with sales training department to educate Stryker sales force nationally on major competitors’ strengths and weaknesses.As North Florida Branch Sales Trainer, conducted monthly joint reconstruction and trauma product training seminars at each of the branch’s 5 offices as well as individual/intraoperative training of reps regarding joint reconstruction products and best practices.Co-wrote surgical technique guide for Stryker Triathlon Gap Balancer; appeared in corporate two-minute drill video.

Recruited to grow sales of joint reconstruction, trauma, and orthobiologics products across 4-county Florida territory. Responsible for daily team/hospital/distributor communication, inventory management, surgical planning, and territory sales strategy.Leveraged Synthes experience and network of physicians in Florida to establish relationships and quickly advance against new-to-the-market competing devices. Named Rookie of the Year in the U.S. Southeast Region in 2001.Achieved sales growth each year, building territory from $2M to $7.2M annual revenue. Scaled team to 6 reps to address growth.Gained extensive product knowledge. Leveraged product benefits to meet specialized and changing needs of physicians/surgeons.Exceeded personal production quota each year. In 2004, named to Ring Club for annual revenue growth exceeding $750K.Recipient of Joint Venture Territory Manager of the Year honors in 2004.

Recruited to manage hospital/physician relationships across 6-county Florida territory and drive sales of trauma devices/products.Took over underperforming territory. Drew upon existing physician relationships to stabilize accounts and grow revenue. Named Southeast Rookie of the Year for outstanding sales performance. Winner of quota achievement award (3x).Quickly advanced to take over another Florida territory. As Synthes faced major client evaluation and potential loss of key hospital in former territory, took on additional responsibility for this account. Within 9 months, averted evaluation and returned all business to Synthes. As hospital became Level II trauma center, grew territory from $500K to $2.5M+ annual revenue.