John Mcmorrow Email & Phone Number

Greater New York City Area

Chart the direction of the analytics & content department in advising over 300 television station clients from all the major broadcast groups; advising in all aspects of program scheduling, audience research & methodological changes, business insights and promotional opportunities. •Responsible for monitoring industry trends & identifying marketplace structural changes in audience/programming shifts. •Lead the company in development of new business pitches. •Provide company leaders with proactive insights on new technology; the potential opportunities & impact to core business: TV Next Generation ATSC 3.0/5G, CTV-OTT, VMPD’s, Streaming, Direct to Consumer, Targeted Advertising.•Synthesize large data sets to salient bullets and visualizations, allowing for analysis and discussion.•Interface with C-Suite - station owners, group-heads, corporate programmers, corporate news and promotion executives as well as individual station managers. •Interact with studio heads, development executive's and network affiliate relations leadership.•A resource for insight & perspective on complimentary business acquisitions to the portfolio.•Member of a select team of senior leaders responsible in developing the ‘acquisition book’ for bankers to present to perspective buyers of Cox Media•Strategic recommendations & analytics for a critical range of decision-making.•Created a millennial targeted user generated news APP and business plan (UBERNEWS).•“Super-serve” clients by developing and supporting partnerships, relationships & creating solutions. Potential merger & acquisition targets Analysis and recommendations during Network Affiliation & Retransmission negotiations.  Analysis recommendations of syndicated programming purchase options, including costs, estimated audience delivery, competitive environment, packaging, ROI, P&L & risk.• Consultancy services on local market business decisions & talent recruiting.• Manage a 24-person analytics & content department

Greater New York City Area

Provide proactive and progressive thinking with respect to business perspective and insights. Anticipate changes and develop strategy for capitalizing on newly created opportunities. Provide clients with knowledgeable opinions based on demonstrable analytics.Position allows for the ability to influence decisions through earned respect and confidence at the top levels of clients and businesses (Client Level - Owners, Group Heads, Regional Managers, General Managers, Corporate Programmers, Corporate News and Promotion Executives)/ (Business Level – Network Executives, Studio Heads & Development Executives)Consult with clients on syndicated program acquisitions & scheduling. This includes purchase costs, estimating audience delivery, competitive environment, contract terms, packaging, ROI, P&L and risk analysis.Apply new social media targeting analytics to advance successful legacy business model.Monitor methodological changes that impact the business and communicate conclusions to clients. Provide evaluations & prognosis for the impact of future industry trends.Act as a facilitator for client stations in business deals & employee recruiting.Catalyst for developing interaction and collaboration across our companies’ sales, research, finance & analytic insights departments.Integral role in analyzing new business opportunities beyond our core.Monitor the evolution and advancement of linear TV and convergence with digital. Analyze Newscast placement.Author of recent White Papers:• National Spot Advertising Opportunity Targets • Digital Network Business Revenue Growth Potential• Television Spectrum Auction

Greater New York City Area

One of two executives installed at this newly acquired company by current employer Telerep.
Charged with implementation of the proven successful systems and business process’ from parent to new company resulting in enhancing and maximizing the existing structure at the acquisition.
Utilized business acumen and relationships to stabilize existing clients and develop new business opportunities.
Integral member of the management team that grew the business from $375 million in annual billing to over $700 million.
Managed a staff of 30.
Responsible for department budgets and contract negotiations with vendors and suppliers.
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Prior industry positions included news reporter, research analyst, senior research analyst and associate director of programming.