John Mcmorrow Email & Phone Number

Greater New York City Area

• Chart the direction of the analytics & content department in advising over 300 television station clients from all the major broadcast groups; advising in all aspects of program scheduling, audience research &.
• Responsible for monitoring industry trends & identifying marketplace structural changes in audience/programming shifts.
• Lead the company in development of new business pitches.
• Provide company leaders with proactive insights on new technology; the potential opportunities & impact to core business: TV Next Generation ATSC 3.0/5G, CTV-OTT, VMPD’s, Streaming, Direct to Consumer, Targeted.
• Synthesize large data sets to salient bullets and visualizations, allowing for analysis and discussion.
• Interface with C-Suite - station owners, group-heads, corporate programmers, corporate news and promotion executives as well as individual station managers.

Greater New York City Area

• Provide proactive and progressive thinking with respect to business perspective and insights. Anticipate changes and develop strategy for capitalizing on newly created opportunities. Provide clients with knowledgeable.
• National Spot Advertising Opportunity Targets
• Digital Network Business Revenue Growth Potential
• Television Spectrum Auction

Greater New York City Area

One of two executives installed at this newly acquired company by current employer Telerep.
Charged with implementation of the proven successful systems and business process’ from parent to new company resulting in enhancing and maximizing the existing structure at the acquisition.
Utilized business acumen and relationships to stabilize existing.