Direct sales operations and business development strategic planning for a manufacturer offering specification-grade lighting products to construction industry clients both internationally and domestically. Spearheaded team of regional sales managers and inside sales coordinators, ensuring adherence to established policies and best practices, as well as achievement of all sales objectives. Curate quarterly forecast of sales by dollar and sales by product time, leveraging pipeline reports and hit rates; develop marketing budgets and strategies, including social media management. Facilitate engineering and product development initiatives through continuous collaboration. Key Accomplishments:• Appointed member of a cross-functional executive team driving continuous process improvement, strategic planning, and profit growth.• Successfully achieved long-term business growth and enhanced profit margins through effective cost controls. • Invited as Guest Speaker at industry events and conferences, as well as guest lecturer at universities. • Administer field presentations to architects, engineers, and lighting designers, facilitating improved brand visibility and business retention; provided training to regional sales managers on product portfolio and presentation strategies. • Overhauled existing sales department to increase market penetration and generate 30% increase in revenue within two years. • Exceeded sales goals by 13% annually on average, and increased sales by 300%.• Pursued, negotiated, and secured largest national account with Stop & Shop Supermarkets, with approximately $6M in products across 80 stores over two years. • Increased quote hit rate from 75% to 90% over five years through revising sales follow-up strategies and implementation of customized project dashboard linked to CRM software.

Established goals and strategies to increase sales and enhance performance across the sales department. Conducted on-site visits for domestic and international clients, cultivating accounts and business growth. Key Accomplishments:• Effectively increased market share in key market segments. • Restructured the sales department to drive strategic and targeted formats. • Coordinated quarterly meetings with regional sales managers to provide guidance and training. • Administered department budgets for marketing and regional sales manger expenses.