John Meyer Email & Phone Number

Fayetteville, Ar, Us

Bentonville, Arkansas, United States

Blue Sky Retail offers full-service Walmart and Sam’s Club sales and national marketing support for the in-store and e-commerce channels.We offer a detailed approach to managing supplier businesses across the entire revenue and product life-cycle, including: DIRECT SALES COMPLIANCE LUMINATE REPORTINGPRODUCT AND BRAND DEVELOPMENT LOGISTICS AND REPLENISHMENT PROCESSES COMPETITIVE ANALYSIS, INSIGHTS, & ANALYTICS ITEM CREATION AND ORDER SYSTEMSECOMMERCE SETUP, MONITORING, & OPTIMIZATION INVOICE AND CLAIMS ADMINISTRATIONMERCHANDISING AND DISPLAY COMPLIANCEFULL-SERVICE MARKETING SUPPORT, SOCIAL MEDIA MANAGEMENT, AND DIGITAL MEDIAWe also offer full-service marketing support that uses a data driven approach to build brands and drive sales. We begin with a consumer-back analysis to deeply understand brand sentiment, usage, and engagement, which we turn into actionable strategies. We are always on, always listening, and always adapting in real time.

Bentonville, Arkansas

Joined growing Content Creation company, GigPig, to scale company operations for growth and to broaden overall market penetration. Established formalized human resource policies, employee benefit programs, and workflow processes to attract new talent. Crafted the overall brand story and selling narrative to drive awareness, trial, and growth with new retail, service, and CPG customers. Developed digital content strategies to optimize brand ROI, and created media partnerships to efficiently deliver custom video content to the right target markets.

Bentonville, Arkansas

Approached by TPN in 2013 to establish a full-service sales and marketing office in Northwest Arkansas. Developed inspiring office space and recruited a talented staff of eight to support existing and new client business. Established TPN as a respected agency in the competitive Bentonville market, and developed awareness and demand for the agency within the Walmart and Supplier communities. Successful in growing retained and project-based revenue by implementing transaction driving programs in-store and through e-commerce.

Recruited to build a new Retail Marketing capability (AMG) within the Acosta sales organization. Successfully executed a business plan that capitalized on Acosta’s retailer relationships and that added comprehensive integrated marketing services. Staffed a full-service office in Bentonville to support field operators imbedded in retailers across the country and coordinated with Acosta’s brand marketing agency to provide seamless experiences across retailers. Created the fundamental strategic processes and go-to-market tools used to differentiate the agency.

Chosen to pioneer the development of a new Walmart focused shopper marketing office to support a newly acquired business. Quickly established TracyLocke as a key competitor in the market by winning new business from leading CPG and retailer clients.

Transitioned to the agency side of the business, bringing real world experience to the strategy team at SSX. Sharpened planning skills on some of the world’s largest brands, including Pampers, Tide, Charmin, Disney, and Walmart. Contributed to the development of early shopper marketing processes and tools, including the Shopping Cycle and primary research methodologies. Lead the strategic planning for Walmart’s major store reinvention, Project Blue.

Greater St. Louis Area / Bentonville, Arkansas

Relocated to Northwest Arkansas in 2003 to lead the marketing efforts on Spectrum’s Walmart team after three years as a Brand Manager on the corporate team in St. Louis. Project leader responsible for the launch of the Expert Gardener private label brand at Walmart, including vision and strategy, product formulation, packaging design, pricing strategy, sell-in, and marketing support for a $20 Million introduction in 2003. Subsequently expanded item penetration into additional categories after the initial introduction.

B.S., Finance

Mba, Marketing