John Moksnes Email & Phone Number

Saint Paul, MN, US

• I lead the strategic sourcing organization at Dessert Holdings, which includes category management and commodity/ risk management. My expertise and responsibilities include hedged raw materials markets (dairy, cocoa.
• Develop and implement category strategies that align with business goals and objectives
• Continuously evaluate and optimize category performance, including supplier performance, cost savings, and product quality
• Collaborate with cross-functional teams to ensure category strategies support business needs across the organizationCommodity / Risk Management:
• Monitor commodity prices and market trends to inform procurement decisions and optimize sourcing strategies
• Implement risk management strategies to mitigate potential supply chain disruptions or price volatility

Minneapolis, MN

• FORK CPG is an independent sales and operations consulting firm, offering fractional expertise to Food, Beverage, and Nutrition companies. Core Client Support:Brand Marketing
• Consumer Research and Insights – Circana, IRI, Euromonitor, 1010Supply Chain/ Sourcing
• Sourcing strategy for all raw materials and packaging across all skus within clients’ supply chain
• Regulatory compliance management of all materials and packaging including but not limited to ingredient declarations, nutrition fact panels, compliance of marketing call-outs and badges and third party certifications
• Sales & Operational Planning – Demand planner for all ingredient and packaging raw materials in the supply chain
• Co-Packer Sourcing & Management – Source based on capability and MOQ, contract and develop long term partnerships for clients

• SCOPE OF WORK:
• Strategic Sourcing
• Category Management
• Commodity Purchasing & Contract Management
• Cost Savings Strategy Road-map and Project Implementation

Minneapolis, Minnesota

• Developed long term category assortment direction for 20 categories across snacks, beverages, candy, and dry grocery by leveraging and synthesizing qualitative and quantitative data sources (Nielsen, IRI, SPINS.
• Grew same store sales in focus markets by 8% vs. category average (2%- snacks/beverages/candy) through blend of strategic assortment direction, in-store marketing, promotional planning optimization, and community.
• Led assortment planning strategy across focus markets (New York, LA, San Francisco) for food & beverage

Minneapolis, MN

• Built and led CFT that successfully ordered, allocated, and flowed $5B in 4th quarter receipts through the supply chain in a 4-week span resulting in a 41% YOY digital sales increase and record low out of stocks
• Created and led merchants on negotiation framework for securing over $400M in safety stock inventory (vendor-owned), resulting in 20bps of inventory turnover improvement for the enterprise while reducing 4th quarter.
• Managed the network re-balance efforts of 11.5 million units of inventory resulting in significant inventory allocation improvements which reduced freight expense on top items by $3M annually

• Led strategy and P&L management of the $550M Home Audio/Video category where I increased sales by 32% YOY and increased margin rate by 4% through JBP negotiation
• Negotiated with key vendors (Google, Apple, Bose, Sony, Samsung, Roku, Sonos) to secure an additional $80M in 4th quarter receipts, leading to record breaking category growth and market share gains of 3.5%
• Managed a team of 25 other demand planners and business analysts on negotiation strategy framework and execution

• Ordered and allocated an average inventory of $90M across both stores and digital platforms while managing to improve inventory turnover by 2% and reducing out-of-stocks by 4% YOY
• Developed an import inventory procurement strategy that led to sales increases of $19M in margin rich import businesses through vendor negotiation strategy and space awards

Minneapolis, MN

• Created an incremental-sales development tool that helped drive profitable sales increases of $800k across regional and local coffee, tea, and warm beverage brands for the category
• Collaborated with cross functional team of merchandising, private label brands, marketing, and procurement to launch 20 new regional brands and over 500 new items in coffee and tea. Resulted in market share gains in.
• Partnered with sourcing, procurement, and key suppliers to create the first mass direct trade coffee program in the US

Greater Minneapolis-St. Paul Area