John Odida Email & Phone Number

East Africa

• $1.5M revenue generated • Introduced PAYG operations with an inhouse software; PayGro• Transformed company to profitability by slashing net losses from double digits to breakeven within 2 years through strategic fiscal oversight.• Recruited and mentored a cohesive leadership squad, infusing fresh thinking to reinvigorate organizational culture.• Architected an award-winning marketing campaign that rocketed Solstar as a top 5 solar brand in Africa with ingenious branding and positioning.• Accelerated customer acquisition and experience excellence by cultivating active subscriber base to 250 billable customers in 1st year through product and service innovations.• Pioneered sustainability solutions that resonated with commercial and residential consumers across emerging markets.

Kenya

Sub Saharan Africa

• Catapulted sales revenue by 68% by optimizing existing team and new hires, expanding channels, and diversifying product portfolio.• Secured 2 grants amounting to $250,000 through persuasive grant writing and seamless execution of deliverables.• Spearheaded expansion into 4 new regions which involved recruiting and onboarding branch managers and assembling high-caliber teams.• Engineered marketing and direct sales initiatives to penetrate untapped customer segments in new geographies.• Supervised, coached, and motivated a sales squad of 8, overachieving 120% revenue target through high-impact training and mentoring.

Sub Saharan Africa

Spearheaded product development by researching and launching Cello TV in collaboration with industry leaders - Omnivoltaic and Ov Solar.• Generated exemplary sales results achieving revenues of $1.2 million in 2018 through strategic channel expansion initiatives.• Positioned organization as leading provider of innovative and affordable solar solutions for institutional and retail consumers across the region.• Boosted brand awareness across low-income segments by conceptualizing and leading rural marketing campaigns that helped scale affordability programs reaching 500+ households.

Kenya

• Uncovered 2 new high-potential market segments – Women Groups and Financial Service Associations (FSAs) – to expand consumer reach by 42%.• Crafted and standardized 4 types of partnership Memorandum of Understanding (MoU) templates, decreasing contracting time by 8 days.• Nurtured pipelines surpassing lead generation and contracted customer targets by 113% and 127% respectively through data-driven campaigns.• Equipped team to maximize consumer analytics resulting in 29% improvement in conversion rates across referral programs.

Kenya

• Drove massive sales volumes by selling over 75,000 solar lanterns in only 8 months through innovative marketing strategies.• Recruited and managed a high-performing sales squad of 35 across 13 counties in Kenya, empowering them to maximize distribution.• Boosted product portfolio by introducing diverse solutions including energy-efficient cookstoves, 14 solar lantern variants, Home Systems, and solar TVs.• Captured market share and amplified volumes by 152% within 1 year through strategic partnerships with retailers and community leaders.

Kenya

• Pioneered a 3-member sales team from the ground up, driving record-breaking sales of 8,000 cookstoves in the first year through innovative marketing.• Forged partnerships with 300 high-potential SACCOs across Nairobi, Kisumu and Mombasa, tapping into new customer segments.• Secured strategic alliance with industry body KUSCCO, building brand visibility across 5000+ cooperative member base nationwide.• Catapulted company to top 5 distributor status for Burn Manufacturing through data-driven production planning and bulk supply negotiations.

Nairobi

• Managed 60+ existing Affinity Partner relationships providing advisory on purchase volumes and sales team projections to maximize their 1700+ client sell-through conversion.• Customized beneficial pricing and financing solutions for partners by assessing individual needs, increasing deal conversion by 29%• Onboarded 36 high-value affinity/distribution partners over 3 years through persuasive demonstration of EzyLife solutions, EzyAgent sales model and payment plans.• Boosted overall annual sales performance of region by 32% through diligent management of 25 EzyAgents spread across counties who achieved an average 400 monthly solar unit sales at 100% customer registration rates.

Nairobi

• Led the development of profitable social ventures and secured funding for impactful projects targeting poverty reduction and improved quality of life for low-income families.• Attracted funding by crafting persuasive project proposals, resulting in a 35% increase in financial support and enabling the implementation of critical programs aligned with Paradigm Project's mission.• Managed project lifecycles, ensuring adherence to timelines and budgets, leading to a 20% improvement in project success rates and overall organizational impact.• Played a key role in strategic planning, translating Paradigm Project's mission into action, contributing to the goal of positively impacting 100 million people at the base of the pyramid.