Published, managed, distributed content on digital platforms for NBC Sports' NFL properties, including Sunday Night Football, Football Night in America, Peter King's Football Morning in America column, PFT Live, Chris Simms Unbuttoned podcast. Executed high profile sales campaigns for companies such as Applebee’s, Lowe's and Coca-Cola, during Sunday Night Football and the 2016 and 2018 Olympics. Edited, updated and managed video and written content for NBCSports.com, NBC Sports apps and NBC Sports YouTube channel.Selected videos for YouTube publication with SEO optimization in mind which resulted in reaching a goal of 1,000,000 subscribers in Q4 2019.Worked with NBC Sports partners including Apple, Yahoo!, MSN and others to authorize and provide access to NBC content, thus increasing page views, video starts and overall digital footprint. Served as liaison between TODAY Show and NBC Sports during Rio, PyeongChang Olympics, which included publishing and distributing TODAY Show content to NBCOlympics.com.Won 2016 Sports Emmy for Outstanding Trans-Media Coverage for Rio Summer Olympics.Wrote copy for mobile alerts and article and video headlines featured on NBCSports.com.Utilized multiple CMSs, including Drupal, WordPress and MPX, to publish and distribute NBC Sports content to online and mobile applications

Strategized most effective ways to engage social media users and maximize web traffic for NBCSports.com and NBC Sports Chicago using real-time Google analytics.Reported on White Sox games from Guaranteed Rate Field during the 2014, 2015 seasons.Developed and created written and video content for NBC Sports ChicagoHosted CSN Fantasy Football Podcast for the 2015 NFL season.

Post and promote content on the web through social media.

Won 2012 Best Sports Feature Story from the Illinois College Press Association. Covered Women's Cross Country and Men's Swimming in 2011 and 2012. Helped post stories online to Daily Northwestern's website. Started my on statistics based blog called Paschall's Point. Wrote feature stories and covered Northwestern football across country in 2013

Edited game highlights and wrote scripts for the evening broadcasts.

Recorded ratings of CSN shows and other competitors. Created templates for daily ratings. Helped create PowerPoint slideshows to present to potential advertisers.

Updated content daily on the ESPN The Magazine iPad app. Created slideshows and other content for the Mag Daily section. Helped make stories digital for the app and for online posting. Posted and cropped photos for The Body Issue.

Covered IHSA playoff games for ESPN Chicago

Fact checked FOB material. Researched information for sidebars. Interviewed professional athletes for 9/11 and Boston issues