John Perez Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Distrito Capital, Colombia

• Lead the data science area, Guide and evaluate all area reports by providing analysis, new metrics and models that can help the company provide answers based on data.• Research of markets, audiences and consumer interests, finding insights to be used by brands.• Development of clear visualizations to transmit complicated data directly through platforms such as Power BI and Data Studio.• Support in strategic, creative and digital (360) planning presented to client brands.• Lead automation projects, statistical modeling, marketing automation and creation of dashboards.

Bogotá, Distrito Capital, Colombia

• Analysis of the performance of a brand's campaigns and its competition in the digital ecosystem, generating reports with findings and opportunities for senior management positions.• Research of markets, audiences and consumer interests, finding insights to be used by brands.• Global research of good campaign practices, communication axes, design and innovation to be replicated or to serve as a basis for new strategies.• Responsible for the email marketing strategy of the brands supported by the Emblue platform• Execution of marketing automation, proposals through the Active Campaign platform, designing conversion funnels and automation flows with trigger configuration.• Development of clear visualizations to transmit complicated data directly through platforms such as Datorama, Power BI and Data Studio.• Accompaniment and participation in bidding processes for the achievement of new businesses.• In charge of the negotiation, training, parameterization and configuration of the acquired social networks.• Support in strategic and creative planning presented to client brands.• Creation and commercialization of new services.

Bogotá D.C., Colombia

Twenty employees reporting to me• Lead the data analysis, alert monitoring and research team for the agency's different brands• Responsible for the performance reports of all the digital channels of the Claro Colombia brand and support to other brands (social networks, SEO, SEM, APP, Website, Blogs, and email).• Strategic planning and development of tactics to provide insights from the “Share of voice” in social networks, always with a view to improving the global perception of the brands.• Carry out competitors and sector analysis by brands • Plan, build, exhibit and execute bidding projects.• Ensure timely alerts notification, news and influencers that may affect the Claro Colombia’s reputation in social networks, avoiding a possible crisis.• Guide and evaluate all area reports by providing analysis, new metrics and models that can help the company provide answers based on data.• Lead automation projects, statistical modeling, marketing automation and creation of dashboards.• Implementation of CRM strategies for different brands.• Definition and monitoring of KPIs• Budget management and commercial management for the acquisition of new platforms with suppliers.

Two employees reporting to me• Lead the data analysis area of the listening and responding operation for the multinational AB-INBEV.• Responsible for the management reports of the digital channels of the different brands in LATAM.• Production of macroeconomic or sectoral situation reports.• Development and elaboration of management reports.• Implementation of operational management models to process optimization.• Building data pipelines and using ETL tools.• Measuring of community managers productivity.

Bogotá D.C., Colombia

• Automation of ETL processes using VBA, Access and SQL.S• Sales projections using statistical models.• Preparation of sales and logistics reports.• Measurement indicators such as effectiveness, sales, transactions, churn, drob size among others.• Development and elaboration of management reports

Economista, Business Family And Consumer Sciences/Human Sciences

Especialista En Estadística Aplicada, Mathematics And Statistics, Grado De Honor Y Tesis Laureada

Diplomado En Big Data, Análitica Y Datos

Diplomado En Busisness Intelligence, Análitica Y Datos

Estadistica, Statistics

Master En Business Intelligence Y Big Data, International Business