John Porter Email and Phone Number

Commercial lead for Warsteiner Sales and Brand Development in Canada and USA (New York). • Strategic Review and RFP initiation & selection/Establishing and managing new Agency & Distributor partnerships.• Sales Team Coaching & in field support.• P&L Management and Liquor Board Liaison.Canada Sales growth of 33%/Distribution growth of 22%. US Sales growth 8% and Regional EBIT +35%

Leading the team of fifty-five employees while developing the company’s short and long-term strategy. Creating and implementing the company vision and mission.• Delivered Net sales improvement of 10% and EBIT margin improvement to 22% significantly above Group standard.• Developed Carlsberg Canada’s 3-year strategic plan (22-25) in line with Sail 27 Group strategy.• Implemented the transition of Somersby Cider to Domestic production with Waterloo Brewing, net benefit of $1.2m in year 1.• Negotiated & secured 3rd party Sales & Distribution contract for (Quebec) with Sleeman Brewing (Sapporo) with projected benefit of $3+m over contract length.

Executive Leadership Team member who created a “can do” mentality. Leading a team of twenty-five, to multiple years of growththrough a “one team” philosophy, strong commitment to support, as well as managed partner relationships to propel growth in secondaryMarkets.• Lead the regions with a volume CAGR of 15% to 185’000hl’s & National EBIT contribution of 70%, Ontario EBIT margin of 28%.• Sales Team - fully recruited, trained, exceeding results becoming the fastest growing imported beer company from 2012 to 2018.• Drove development & implementation of integrated Sales & CRM system delivering coverage improvement of 15% provincially.• Sales Force efficiency program – Developed and implemented resulting in 8% improvement in sales effectiveness.• People Development – Identified and developed top talent for advancement to Carlsberg Group graduate program.• LCBO/TBS management – responsible for multiple year of double-digit growth in volume, distribution, and revenue.• NKA Partnerships set up with Recipe/Regionals PUBCO/BP/SSP (delivering 7000hl’s annually Nationally) at peak.• Directly managed, supported third party partnerships resulting in volume and distribution growth CAGR 12%.• Developed Carlsberg’s first local “Craft” Collaboration globally with Jacobsen x Henderson in Ontario 2019/20.

Management of Moosehead/PBC/relations & Tuborg Tetley sales teams.Established Tuborg Tetley Sale Team following transition from Moosehead Breweries.Managed operational transition from Domestic to Import Carlsberg production.Established and managed key relationships with TBS/LCBO/Moosehead Breweries.

Leading Partner relations, domestic production planning, resource allocation, market analysis.•Spearheaded Carlsberg operational transition from Labatt to Moosehead in 2004 from production planning to Liquor board approvals.Partnership Manager for Carlsberg – Moosehead partnership.Implemented National Marketing promotions Euro 2004, Jet Program & Euro 2008.

Coordinated Marketing effort in the Premium Beer Regions. (Ontario & Western Canada).Annual CAGR of 15% with region delivering double digit brand growth.Brand Partnership Management with Caledonian/ Tetley’s/C&C Group resulting in double digit growth YOY resulting in contract extension.Spearheaded the introduction and successful launch of Magners Irish Cider in Canada.

Top performing Business Development Manager responsible for Edinburgh and Northeast Scotland with the UK’s award-winning Cask Brewery, responsible for New Business development and Key Account Management.Secured National Account P&O Ferries and Bass Pubs (Lothian Region) resulting in 28% volume growth in 2 years.

Administrator/ Intelligence specialist