Cascade Health and Fitness develops and markets high quality products for the health and fitness industry. Current product lines include Cascade bike trainers and indoor cycling products - http://www.cascadebiketrainers.com - as well as the exciting new fitness chair, the ChairMaster - http://www.chairmaster.com. in With over 25 years of experience in the health and fitness industry, the Cascade management team is passionate about the belief that staying fit can help people live happier, healthier lives. Our goal is to lead, not follow – with innovative products that are affordable, easy to use, and improve functional fitness.More than a fitness company, we are a team of individuals dedicated to using exercise as a way to improve personal wellness. Our guiding philosophy is to develop and maintain close personal relationships with our customers - relationships that will last beyond the immediate sale and into the future. We practice what we preach in regards to treating our customers with honesty, fairness and integrity.

Founded Lemond Fitness by acquiring the rights to a core fitness product (indoor exercise bike) from StairMaster Inc. Developed business and operations plans, acquired funding and successfully grew business, with four successful new product introductions and three rounds of funding. Successfully planned, launched and managed a business start-up - growing the business from a single product to five products while controlling operational costs and delivering consistent profitability.Expanded distribution to include business to business, consumer retail, ecommerce and International distribution covering 70 countries.Consistently received the highest quality manufacturing and performance ratings in the market as compared to competitive products.Established outsourced manufacturing in Taiwan and successfully transferred manufacturing in 2010 to a new manufacturing source saving half a million dollars in margin while improving product quality and manufacturing capacity.Created and managed a successful new product development process which grew the business by 80%.Developed an effective management team and ran both operations and human resources.Executed the successful capital management of three funding rounds as well as overseeing financial institution selection and relationship management.

MarketingResponsible for consumer product marketing and new product development - including the management and development of multiple sales channels (ecommerce, retail stores, dealers, and business to business). Oversaw product design, sourcing, importation, manufacturing, sales forecasting and distribution.Key management team player creating a successful management buyout of StairMaster Inc.Grew consumer marketing program and established new retail distribution - generating $4 million dollars in incremental sales.Launched and developed a profitable ecommerce program.Established first offshore manufacturing sourcing for the company -saving over $250,000 annually in product costs.Created and managed two successful new product introductions; ClubTrack Treadmills and LeMond RevMaster.When the company faced bankruptcy in 2002 due to losses suffered by its private equity fund majority owner, Rutledge Partners, provided senior level management through the bankruptcy process, helped secure a buyer for the company and completed a successful sale of corporate assets.

manufactured high end lawn and garden power equipment, including Troy-Bilt Rototillers. Responsible for creating and executing a diversification plan of the corporation through acquisitions.Located and screened over 50 companies for potential acquisition - evaluated profitability, growth potential, and organizational fit - including the consolidation of core competencies in manufacturing, marketing and sales channels.Industry analysis and diversification plan led to the successful acquisition of two companies under the core Garden Way outdoor product manufacturing umbrella - Bolens Corporation and WW Grinder.Diversification plan also led to the successful acquisition of StairMaster to leverage the direct marketingtalent in the Garden Way organization - selling the StairMaster product line direct to consumers.

Responsible for media plan and execution for all Garden Way products - including the core product line, TroyBilt Rototillers - $1000 high quality product sold direct to consumers.As Advertising Director, played a key role in small management team that successfully sold Garden Way Direct Marketing Services to outside clients - becoming a direct marketing agency of record for a broad portfolio of national accounts - including Black & Decker Home Security Products, Polaroid Museum Replicas, GAF Roofing, and Chase Lincoln Banking.Leveraged unique hands on understanding of how to create a successful direct marketing program, especially with high end products - which has been a key factor in ability to implement and maximize ecommerce for many different industries.