John R. Ricks Email & Phone Number

Provo, Utah, United States

• Responsible for the design, creation, and marketing of custom BYU products as well as the management and mentorship of designers, photographers, and merchandisers• Track sales analytics and trends geared towards future sales outcomes• Craft specialty promotional events for improved sales performance for products such as Coca-Cola, Nike, and Apple• Coordinate daily communication between multiple departments to maintain deadlines, promotion timeframes, and social media efforts• Increased sales of personally designed custom products while staying within budget constraints• Conduct merchandising assessments around the 4Ps to ensure maximum product sale potential• Develop in-store competitions and on-field events in collaboration with BYU student athletes to connect the university fan base with in-store merchandise

Alpine, Utah, United States

• Created and manufactured the Velocity Grill – The Ultimate Portable Grill• Highlighted by Matt Lauer on NBC’s Today show and the Science Channel’s All-American Makers TV Series (Season 1, Episode 6, “Up in Flames”)• Capitalized upon a meager $4,000 advertising budget to achieve $200,000 in revenue in the first year of sales• Developed and implemented a product website and social media/public relations campaigns in tandem with trade shows to direct the product to target audiences

Springville, Utah, United States

• Improved clientele base by capturing national brands (e.g., Gold’s Gym, Brigham Young University, and the American Association of Orthodontics)• Collaborated with clients to design and plan promotional events (e.g., marathon races) to convert event-specific products into profitable sources• Decreased purchasing and materials costs by arranging Chinese manufacturer relations• Conducted market research to discover new trends in the promotional products arena

Alpine, Utah, United States

• Planned and scheduled photoshoots, sold advertising, and arranged for the distribution and mailing of magazine issues• Achieved $50,000 in per issue revenue through quality ad design and selling ad space to national and local clientele, including Jaguar Automotive and Bassett Furniture• Maintained precise budget and production schedules

Sacramento, California, United States

• Built strategic, data-direct mail for national brands, including The Money Store, First Union Bank, Yamaha, and Hayward Pool Products• Developed data surveys and marketing analytics to allow for the monitoring of sale results while managing ad campaigns to drive the highest ROI

Sacramento, California, United States

• Sold direct mail marketing advertisements in local and national markets• Collaborated with clients such as The Money Store, Yamaha, Domino’s, and Bassett Furniture• Communicated and strategized with designers to conceptualize, create, and deliver all client artwork

Pomona, California, United States

• Developed media buying programs and budget management report to improve advertising strategy in 150 markets within budget