John R. Ricks Email & Phone Number

Provo, Utah, United States

• Responsible for the design, creation, and marketing of custom BYU products as well as the management and mentorship of designers, photographers, and merchandisers
• Track sales analytics and trends geared towards future sales outcomes
• Craft specialty promotional events for improved sales performance for products such as Coca-Cola, Nike, and Apple
• Coordinate daily communication between multiple departments to maintain deadlines, promotion timeframes, and social media efforts
• Increased sales of personally designed custom products while staying within budget constraints
• Conduct merchandising assessments around the 4Ps to ensure maximum product sale potential

Alpine, Utah, United States

• Created and manufactured the Velocity Grill – The Ultimate Portable Grill
• Highlighted by Matt Lauer on NBC’s Today show and the Science Channel’s All-American Makers TV Series (Season 1, Episode 6, “Up in Flames”)
• Capitalized upon a meager $4,000 advertising budget to achieve $200,000 in revenue in the first year of sales
• Developed and implemented a product website and social media/public relations campaigns in tandem with trade shows to direct the product to target audiences

Springville, Utah, United States

• Improved clientele base by capturing national brands (e.g., Gold’s Gym, Brigham Young University, and the American Association of Orthodontics)
• Collaborated with clients to design and plan promotional events (e.g., marathon races) to convert event-specific products into profitable sources
• Decreased purchasing and materials costs by arranging Chinese manufacturer relations
• Conducted market research to discover new trends in the promotional products arena

Alpine, Utah, United States

• Planned and scheduled photoshoots, sold advertising, and arranged for the distribution and mailing of magazine issues
• Achieved $50,000 in per issue revenue through quality ad design and selling ad space to national and local clientele, including Jaguar Automotive and Bassett Furniture
• Maintained precise budget and production schedules

Sacramento, California, United States

• Built strategic, data-direct mail for national brands, including The Money Store, First Union Bank, Yamaha, and Hayward Pool Products
• Developed data surveys and marketing analytics to allow for the monitoring of sale results while managing ad campaigns to drive the highest ROI

Sacramento, California, United States

• Sold direct mail marketing advertisements in local and national markets
• Collaborated with clients such as The Money Store, Yamaha, Domino’s, and Bassett Furniture
• Communicated and strategized with designers to conceptualize, create, and deliver all client artwork

Pomona, California, United States

• Developed media buying programs and budget management report to improve advertising strategy in 150 markets within budget