Head Of Content Studio
CurrentLead a global cross-functional team of 85+ creatives, designers, copywriters, content strategists, developers, and production managers delivering integrated marketing campaigns across websites, email, social media, performance marketing, sales, and print• Drove nearly $8M in savings through operational efficiencies, strategic resource optimization, and improved workflows while expanding team capacity by over 15%. Grew team to support 19 brands across all therapeutic areas. Launched the… Show more Lead a global cross-functional team of 85+ creatives, designers, copywriters, content strategists, developers, and production managers delivering integrated marketing campaigns across websites, email, social media, performance marketing, sales, and print• Drove nearly $8M in savings through operational efficiencies, strategic resource optimization, and improved workflows while expanding team capacity by over 15%. Grew team to support 19 brands across all therapeutic areas. Launched the first DTC-focused team supporting the ViiV business unit• Lead team shift to a patient-centric creative approach, focusing on empathy and education over product-first strategies. Guiding compliant content development that aligns with patients’ health journeys, fostering trust and engagement while enhancing brand awareness• Secured $2M in funding for advanced content technology initiatives by designing a compelling technology roadmap investing in GenAI and automation through content builder, DAM investment, and CMP integrations focused on scaling content to improve relevancy and maximize the content• Driving GenAI pilots within the copy and design, implementing solutions to improve content creation efficiency and quality Show less
