"Rubicon" : a bounding or limiting line; especially: one that when crossed commits a person irrevocably.Rubicon Transportation is founded upon the principles of absolute commitment, and of always doing the right thing; whether it be for customer or carriers, we're a partner you can trust. The managing partners started this company because they thought there was a better way to do brokerage transportation. They wanted to create a company that took care of its people and valued its customers and carriers at the highest level.