John Rhoades Email & Phone Number

San Diego, Ca, Us

Responsible for promotional effectiveness, vendor analytics, consumer and marketplace insights, retail performance analytics, product strategy/assortment planning and Test & Learn.Promoted to create and lead a diverse analytical department focused on delivering organizational value through advanced analytics supporting over $3B in annual sales with over 1,200 retail locations. Effectively led 27-member team with an annual operating budget of $2.7M. Institutionalized a test and learn philosophy throughout the organization and provided a unified approach to measuring the impact of events across business functions through a centralized team supported by APT’s Test & Learn software. Directed Product Strategy team in optimizing space productivity and driving assortment optimization. Introduced and coached the use of statistical analysis and data visualization to effectively complete ad-hoc business analysis and understand promotional effectiveness and customer purchasing behavior. Spearheaded the successful implementation of external consumer and marketplace data (Nielsen, IRI, GfK) to generate actionable consumer insights.• Recognized by organization as the most trusted source for business analysis• Effectively completed 75-100 tests annually that generated $16M in incremental margin• Improved customer rewards program forecasting accuracy to within 3% of actual• Achieved a 93% associate retention rate for the department• Increased operational efficiency by converting traditional, manually-generated reports into automated, interactive dashboards• Improved customer share of wallet 475bps through assortment optimization and localization• Recognized by CEO in Corporate Award for Excellence in analytics, process development, testing and training• Spearheaded the successful implementation of Oracle’s Category Management & Item Planning module and conversion to JDA Intactix/IKB• Elected to serve as department representative for major cross-functional projects

Selected to create a new team chartered to optimize space productivity and drive assortment optimization. Developed and implemented industry-leading SKU rationalization methodology that utilized customer decision trees and choice sets. Effectively trained and directed six-member Analyst Staff in researching and recommending assortments for new stores, remodels, and major resets. Actively collaborated with Merchant and Space Management Teams in determining cluster counts and applicable assortment levels. Analyzed monthly remodel performance utilizing Test & Learn methodology. Generated buy plans for seasonal product lines. • Developed and guided new assorting strategy resulting in a reduction in prototype footage by 15%• Improved IMROF by more than 25%• Reduced SKU count by up to 28% with no sales loss• Achieved seasonal buy plan accuracy to within 43bps• Appointed department representative for special projects, including acquisitions, expansions and assortment localization

Greater San Diego Area

Chosen to lead a new team of analysts in the planning and execution of the Dog Division’s financial/inventory plan. Prepared budgets and forecasts to maximize profitable results. Completed all ad-hoc analyses for the division. Designed and directed Petco’s first-ever assortment optimization project.• Improved IMROF by 33%• Met or exceeded budget each year• Introduced new technology solution that reduced manually generated reports by 52%

Hired to lead the centralized analytics team. Introduced business analysis supported by statistical methods. Formed and managed the Test & Learn team. Evaluated and implemented APT’s predictive analytics software. Completed planning, forecasting and analyses for internal partners including Merchandising, Operations, Finance, and Executive Management.

Recruited to implement process improvement and IT solutions for Fortune 500 companies. Focused effort in the Aviation, Aerospace and Defense and Retail industries. Functional expertise in supply chain management, large-scale system implementations, process reengineering, engineered standards, and change management.

Mba, Strategy, Entrepreneurship, Information Systems And Technology

Ba, Quantitative Economics