Established and directed the creation of a non-profit client's marketing department, managing all operational functions, formulating a comprehensive marketing strategy, initiating and coordinating the hiring of a full-time marketing coordinator, and developing essential resources for ongoing growth and optimization. Additionally, produced the first four podcast episodes to enhance brand reputation.About Sendero:Sendero is a full-service management consulting firm focused on one thing: empowering rapid, significant, and measurable results. We provide large and mid-sized organizations with management consulting services that empower them to improve performance, increase efficiencies, and implement fundamental transformation. Our experts provide guidance in strategic planning, digital transformation, and organizational effectiveness across a variety of industries. Founded in 2004 and headquartered in Dallas, Sendero has been named to the Inc. 5000 Fastest-Growing Companies list for ten consecutive years and is routinely recognized as a best place to work by our people.

Led the full-suite implementation of Ceridian Dayforce HCM, including the coordination of configuration workshops, the execution of 3 complete data conversions, and the creation of a historical data repository. Developed custom test scripts, managed UAT and parallel payroll testing, oversaw dual maintenance, and delivered a successful system go-live, while providing consistent progress updates to key stakeholders.Directed the solution selection process for a client's Human Capital Management (HCM) software upgrade. Conducted in-depth vendor research, gathered client requirements, drafted and distributed RFPs, created and executed demo scripts, and developed scorecards, leading to a successful negotiation and software selection.Contributed to two internal initiatives that standardized Sendero's approach to solution selection by creating toolkits with templates and resources, ensuring consistent support for consultants across all experience levels.Provided strategic market support for a client leveraging AI/ML to enhance workflow productivity. Developed a client pitch deck and an implementation playbook that effectively balanced business and clinical considerations.