John Serafano Email & Phone Number

Cadillac, Mi, Us

Cadillac, Michigan, United States

As the founder of Rainmkr Labs, I lead a team of Amazon marketing and operations experts dedicated to providing red carpet service to our brand partners. With decades of combined experience in CPG, private equity, and Amazon management, we offer industry-leading expertise to drive powerful growth in any market condition. We’re excited to help your Amazon business thrive using cutting-edge SEO, PPC, SEM, and visual content strategies that will drive powerful growth for your brand.

United States

As the Senior Director of Paid Search Advertising at Intrinsic Brands, I spearhead the strategy and execution of our paid search initiatives, playing a critical role in driving our brand portfolio’s growth and profitability. My responsibilities encompass the managing of omni-channel SEM that generates 40% of the company’s total revenue. Senior leadership has come to rely on my ability to deliver high-impact results and my ability to optimize our key marketing investments.I have maintained a lifetime global ROI of 8-1 with a strong paid advertising ROI of 4-1, showcasing my expertise in achieving exceptional returns on our advertising spend. By employing sophisticated SEM strategies and analyzing key performance metrics, I ensure that our brands achieve maximum visibility and drive substantial conversions. My role also includes generating $3.5 million in new launch and innovation revenue through tight collaboration with the brand management team and innovative omni-channel SEM strategies.A core aspect of my position involves collaborating closely with the brand team to align our marketing efforts with overarching brand strategies. This synergy ensures that our campaigns are not only innovative but also seamlessly integrated with our broader business objectives. My ability to monitor market trends, understand consumer behavior, and adapt strategies in real-time has been instrumental in identifying growth opportunities and optimizing campaign performance.In overseeing the development and execution of comprehensive paid search campaigns across various platforms, I manage a skilled team of SEM specialists and work with cross-functional teams to drive strategic goals. My proven track record of success, coupled with strong analytical skills and a collaborative approach, positions me as a key driver of Intrinsic Brands’ continued leadership in the competitive digital landscape.

Cadillac, Michigan, United States

As the visionary CEO and Founder of Ascendance360, I transformed my Amazon marketing agency into a leading force in the industry. With a profound understanding of the Amazon ecosystem, e-commerce, and digital marketing, I meticulously built Ascendance360 from the ground up. My mission was to create a client-focused agency that helps brands maximize their presence and profitability on Amazon. Our data-driven approach attracted a diverse assortment of brands ranging from startups to established brands. I led Ascendance360 in managing an impressive $40 million in revenue, a testament to our effective methods and performance-driven focus. By closely monitoring market trends and consumer behavior, we consistently delivered tailored solutions that met and exceeded client expectations. One of my proudest achievements was spearheading the launch of a ground zero startup, taking it from inception to generating $1 million in monthly revenue.The team’s success hinged on our ability to leverage cutting-edge tech and collective expertise in digital marketing. We maintained a lifetime portfolio total cost of advertising at an impressive 12.7%, demonstrating our efficiency and strategic acumen. This achievement reflected our commitment to maximizing ROI for our clients, ensuring that their marketing dollars were spent wisely and effectively. One of the most significant accomplishments at Ascendance360 was our innovation and launch strategy, which captured 54% of the total managed account revenue. This success was not just about numbers; it was about creating impactful market entries and sustained growth for our clients. By focusing on innovative product launches and effective market penetration, we solidified Ascendance360’s reputation as an industry leader. My passion for entrepreneurship and unwavering commitment to client success have continually propelled the agency forward, making Ascendance360 a cornerstone in the dynamic world of Amazon marketing.

Cadillac, Michigan, United States

As the Chief Director of Digital Marketing at Training Mask, I led the development and execution of innovative digital marketing strategies for our cutting-edge sports technology brand. My role was pivotal in driving the brand’s visibility and growth by leveraging data-driven approaches to enhance our online presence and engagement across multiple channels.I oversaw the creation and implementation of comprehensive digital marketing campaigns, focusing on optimizing performance in areas such as SEO, SEM, social media, and content marketing. By analyzing market trends and consumer behavior, I developed targeted strategies that resonated with our audience and drove significant traffic and conversions. My efforts were crucial in positioning Training Mask as a leader in the sports technology industry, particularly in the niche of breathing performance.A significant part of my role involved managing cross-functional teams to ensure cohesive and impactful marketing initiatives. I worked closely with product development, sales, and customer service teams to align our marketing efforts with overall business objectives. This collaboration ensured that our campaigns were strategically integrated and effectively promoted our innovative products.In addition to campaign management, I was responsible for monitoring and analyzing key performance metrics to continuously refine and enhance our digital marketing strategies. My ability to harness data and insights enabled me to make informed decisions that optimized ROI and drove sustained growth for the brand.My leadership in digital marketing at Training Mask was marked by a commitment to excellence and innovation. By staying abreast of emerging trends and technologies, I ensured that our digital marketing strategies were at the forefront of the industry. My goal was to elevate the Training Mask brand through compelling digital experiences that connected with our audience and amplified our market presence.