John Tomaselli Email & Phone Number

New York, Ny, Us

Development, installation, and support of production editorial, design, typesetting and composition workflow processes that facilitate optimal print and digital book production. Leading a team of super-users equipped to aid in innovation, development, and installation of editorial, design, and production workflow tools and processes. We document, train and support related software and best practices, troubleshoot any issues that arise on a day-to-day basis, and help Penguin Random House… Show more Development, installation, and support of production editorial, design, typesetting and composition workflow processes that facilitate optimal print and digital book production. Leading a team of super-users equipped to aid in innovation, development, and installation of editorial, design, and production workflow tools and processes. We document, train and support related software and best practices, troubleshoot any issues that arise on a day-to-day basis, and help Penguin Random House make the best books, of the highest quality, with the most efficiency in the industry. Show less

New York, Ny

• Participated in the development of proprietary Random House Markup Language (RHML) for styling content in Microsoft Word. • Implemented workflow tools and conducted training to carry RHML tagged Word Documents through the interior design and composition/typesetting process using Adobe InDesign.• Aided in the development of a conversion process for transforming RHML structured InDesign application files into EPUB files with minimal compromises made to design.• Continued… Show more • Participated in the development of proprietary Random House Markup Language (RHML) for styling content in Microsoft Word. • Implemented workflow tools and conducted training to carry RHML tagged Word Documents through the interior design and composition/typesetting process using Adobe InDesign.• Aided in the development of a conversion process for transforming RHML structured InDesign application files into EPUB files with minimal compromises made to design.• Continued responsibilities from role as Manager, Content Applications. Show less

New York, Ny

• Technical support and training of designers and production staff in the use of applicable software. Primarily Adobe Creative Suite applications such as Photoshop, InDesign, Illustrator, Acrobat, and Bridge. Heavy focus on typesetting techniques, in-house pre-press and retouching and color management within the Adobe applications. Additional support for working with legacy titles in Quark.• Pilot testing of new software releases applicable to design in publishing.• Help… Show more • Technical support and training of designers and production staff in the use of applicable software. Primarily Adobe Creative Suite applications such as Photoshop, InDesign, Illustrator, Acrobat, and Bridge. Heavy focus on typesetting techniques, in-house pre-press and retouching and color management within the Adobe applications. Additional support for working with legacy titles in Quark.• Pilot testing of new software releases applicable to design in publishing.• Help establish best practices related to all facets of design, production and content management. Advise on all workflows for design and production of covers, interiors, and all other printed materials. This extends to font management, archiving and corrections.. • Insure that freelance designers, external typesetters and compositors, domestic and overseas printers, and any other venders entering any part of our workflows are compliant to our established best practices.• Creation of manuals customized for in-house training for best practices applicable to existing and newly developed workflows.• Integration of existing print production workflows with emerging ebook and electronic publishing technology. • Assisted in the installation of a color-managed PDF-to-print workflow for all book jackets and covers as well as illustrated interiors. Reduced vendor pre-press costs and created consistent, reliable output of the highest quality. Ongoing support of this workflow.• Maintain accurate color management corresponding to vendor output using in-house ink-jet proofers. Support and maintenance of printers and rip software. Work with domestic and overseas vendors to assign and create accurate and reliable print profiles simulating various papers and finishing. Show less

Greater New York City Area

• Design, layout and/or production of various print and digital collateral including book covers and interiors, magazines, print and online advertising, web pages, point of purchase displays and more.• Illustrations in watercolor, ink, and digital media.• Clients have included MSG Varsity/Cablevision, Random House Childrens Books, Alfred A. Knopf, Crown Publishing, Houghton Mifflin Harcourt, Korg USA, and more.

• Design and production of print and online advertising, point of purchase materials, trade show displays, packaging and other marketing collateral for three major music brands, Korg, Marshall Amplification, and VOX Amplification. • Work with product managers and the marketing department to develop product branding and advertising campaigns and coordinate the launch and implementation of each campaign.• Coordinate with printers and vendors to facilitate production of… Show more • Design and production of print and online advertising, point of purchase materials, trade show displays, packaging and other marketing collateral for three major music brands, Korg, Marshall Amplification, and VOX Amplification. • Work with product managers and the marketing department to develop product branding and advertising campaigns and coordinate the launch and implementation of each campaign.• Coordinate with printers and vendors to facilitate production of materials. • Monitor and ensure that Korg, Marshall and VOX branding guidelines are being followed in all marketing materials. Show less

• Design and production of advertising, promotional materials and related collateral for sports teams and a variety of other company properties owned by prominent businessman, Charles B. Wang.• Develop new design themes for collateral and marketing materials. Collaborate with corporate sponsors to create graphics and advertisements to be featured in conjunction with sports team branding.• Design signage and oversize graphics for Nassau Coliseum, the Islanders Team Store, and the… Show more • Design and production of advertising, promotional materials and related collateral for sports teams and a variety of other company properties owned by prominent businessman, Charles B. Wang.• Develop new design themes for collateral and marketing materials. Collaborate with corporate sponsors to create graphics and advertisements to be featured in conjunction with sports team branding.• Design signage and oversize graphics for Nassau Coliseum, the Islanders Team Store, and the Islanders Iceworks practice facility, as well as graphics for team apparel and merchandise.• Oversee 4-color and B&W design and production of team related publications, including Islanders Illustrated magazine, media guides, and yearbook.• Photography of team related events for use in print and web media. Photo retouching. Show less

• Managed a staff of five in the print media advertising department of a retail design firm. • Supervised and assisted in the creation of print media, including newspaper and magazine advertisements for major retail clients, primarily for Barnes & Noble Booksellers. • Pre-flighted and insured press-ready output according to varying layout and line-screen specifications.• Provided color correction and retouching of photos and artwork. • Responsible for rebuilding,… Show more • Managed a staff of five in the print media advertising department of a retail design firm. • Supervised and assisted in the creation of print media, including newspaper and magazine advertisements for major retail clients, primarily for Barnes & Noble Booksellers. • Pre-flighted and insured press-ready output according to varying layout and line-screen specifications.• Provided color correction and retouching of photos and artwork. • Responsible for rebuilding, resizing and repairing vendor supplied art for press-ready output.• Maintained digital files and pre-press archives, and was responsible for internal and third party job billing. Show less

• Presided over layout, design and typography of two monthly magazines with worldwide distribution. • Worked with editors to develop content and acquire visual media through stock agencies and freelance photographers. • Increased sales by introducing new creative concepts and improved design.• Provided press ready artwork to production and monitored printing. Approved match-prints and blues.• Prepared and cataloged used and unused media for archiving department.

Bfa, Visual Communication - Illustration

Ma, Art History

Recipient of Fellowship to live and conduct research in Florence, Italy from January 2002 to May 2003

Gold Standard Certificate In Web Development With Html5

Completed Professional Studies course in HTML, CSS, & Javascript

Negotiation And Leadership

Completed Dealing with Difficult People and Problems program.