Strategic Consulting in the area of sponsorship, including plan & strategy development. Advising businesses on all facets of sponsorship management from selection to rights valuation and negotiation, and evaluation.As the founder and CEO of ONSIDE, I started the business in 2005 to build one of Europe's leading Sponsorship Consultancy firms. With more than 15 years’ experience of working with sponsors and rights holders across multiple sectors and platforms, I have influenced over €50m of sponsorship spend annually through work in Ireland and Europe with many of the world's biggest and best brands. A recipient of a Fellowship from the Marketing Institute of Ireland for contribution to the industry in Ireland, Im a regular guest speaker and judge to major industry events in Ireland, Europe and North America, and served as the representative Irish Board Member of the European Sponsorship Association for a decade.