John Van Horn Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Creation of retail displays for L'Oréal Paris cosmetics and skin care products, using proprietary high-res beauty visuals and catalog display forms to merchandise top-selling beauty products across the United States.• Designed in-store displays for: CVS, Walmart, Target, Walgreens, Rite Aid, and Ulta Beauty, as well as national campaigns seen across major retailers.• Successfully managed long project timelines from initial brief, to design conception and iteration, all the way through to sending final artwork to a mechanical house for production. Average timeline from conception to in-store ship date: 6 months.• Worked closely with Senior Directors and the Associate Vice President of Creative at L'Oréal Paris to execute display designs according to the legacy brand's vision and adhering to brand guidelines.• Creation of Amazon A+ (EBC) content and other e-commerce modules to enhance L'Oréal's online shoppable experience, create cohesion between product divisions in the Amazon store, and encourage easy product pairing leading to increased online sales.• Renovation to legacy products and packaging, giving a fresh, modern update to household names.• Worked with a marketing team to design streamlined solutions for new skincare displays that emphasize the groundbreaking science behind the brand's Derm Intensives line in order to draw in a new target demographic based on marketing directives.• Focused design towards target demographics and niche consumer communities according to L'Oréal's comprehensive sociological market research, with an aim towards retention of longtime customers as well as recruit emerging demographics.

New York, New York, United States

• Design lead for a new real estate app on the market with a unique value proposition centered on sublets and rentals. Soft launch in NYC in spring of 2022.• Utilized programs such as Adobe XD, Figma, and Zeplin to create workable UI/UX based on consumer and competitor research to implement best practices. Worked with co-founders to ideate and design new features that would differentiate Lettey to stand out from competitors.• Liaised closely with the co-founders, project managers, and a remote development team over the course of several months to create and implement design solutions for iOS and Android, offering various iterations and narrowing down on a final cohesive user flow.• Designed and built a custom Squarespace landing page where the app can be downloaded for mobile.• Created marketing materials such as mockups and one sheets to promote the launch of the app.

Greater New York City Area

• Design of promotional materials for major clubs, restaurants, hotels, event spaces, and other major brands, not limited to: 1OAK, Gansevoort Hotel, Mondrian Hotel, Dream Hotels, STK Restaurants, TGI Friday's, Dallas BBQ, AMC Theaters, Avenue NYC, Barclay's Center, Billboard, LAVO, and the Times Square Ball Drop.• John has also worked directly with well-known New York City promoters and personalities such as Frankie Sharp, Deryck Todd, Amanda Lepore, and various contestants from VH1's RuPaul's Drag Race in order to create a consistently branded visual language that has directly resulted in higher quantities of ticket sales for major New York City events.

Greater New York City Area

Visual designer for 360° branding agency specializing in NYC in luxury, fashion, and beauty.• Product Design• Packaging Design• Branding• UI/UX and Web Design• Print Design• Spatial DesignClients worked with: SkinCeuticals, La Roche Posay, Pureology, i-On Skincare, Amazon Fashion, Keller Williams.

Greater New York City Area

• Directorial lead for all visual content for New York’s leading event production company, not limited to event flyers, newsletters, graphic design, web design, and print materials.• UI/UX development and prototyping for all proprietary platforms, including app development, logo design, and total design redevelopment for major ticket sales platforms ranked #1 on Google according to SEO.• Successfully managed a team of designers during our busy holiday event season in order to ensure timely output of all campaign materials and proprietary designs.

Greater New York City Area

Creation of branded event promotional flyers on a weekly basis for summer events at Gansevoort Park Rooftop.

Greater New York City Area

• Created weekly event promotional flyers for major venues in NYC.• Designed and developed targeted social media campaigns via hashtag research and audience research.

Greater New York City Area

• Design of materials for the spa as needed, including menus, flyers, and promotions.• Administrative duties such as filing, organization, scheduling, and product orders.• Attending to clients in a respectful manner that ensures a relaxing spa experience.

Greater New York City Area

• Analysis and organization of fashion samples to prepare for market presentation.• Conducted categorization of samples into researched fashion trends for wholesale to major NYC department stores.

Greater New York City Area

• Host staff at major New York rooftop venue with high volume and top-tier clientele.• Efficiently attending to guests and maintaining stock of glassware to standard.

Greater New York City Area

• Designed branded promotional flyers for monthly events for print and web distribution.• Organized performances and played weekly DJ sets at major Williamsburg venue.

Tokyo, Japan

• Instruction of English language skills to children through interactive tutorials.• Performance of songs and scripted elements as an ESL learning tool for children.