John Hoffman Email & Phone Number

Portland, Or, Us

Portland, Oregon Area

Portland, Oregon Area

Portland, Oregon Area

Area Sales Manager – West | Key Account & Territory ManagerLeveraged relationship working with Monrovia in a contracting role to join Sun Gro’s salesforce as Area Sales Manager.◆ Led team to achieve regional sales of $24.8M and became Sun Gro’s largest and most profitable retail area in North America for fiscal year 2017.◆ Achieved 45% sales and 62% profit growth in California sales territory.◆ Managed company relationships with key accounts and vendor partners, including Fred Meyer, Bi-Mart, L&L Nursery Supply, Central Garden Distribution, Sparetime Supply, Hydrofarm, Waupaca-Northwoods, Sunlight Supply, and others.◆ Transitioned to sales role in addition to sales management role when key sales representative was unavailable due to illness, propelling sales to an 8% growth.◆ Launched new product, Sunshine #4HP to meet changing market needs, delivering $300K+ in new revenue stream in the first year.◆ 3-time winner of Sun Gro's Sales Excellence Award. ◆ Key participant in national expansion & re-packaging initiative.

Sacramento, California Area

Launched consulting business to transition from active employee to consultant for Scotts Miracle Gro. Provided strategic consulting services to other horticultural companies.Clients:◆ Scotts Miracle Gro – Provided guidance for customers and sales representatives during a 6 months transition period following Scotts purchase of RMC.◆ EcoForms | Sweetwater Nursery – Created pricing, program, and promotions for one of the first eco-friendly line of nursery and deco containers. Won “Best New Product Award” at OFA-Short course in 2006 with a customer base of commercial growers, distributors, and retailers.◆ Monrovia Growers – Revitalized potting soil program, yielding a 6-fold sales increase in the 1st year. Eliminated silo operations to build a more collaborative environment and get the cross-functional team to focus on a common goal.

San Mateo, Ca

National Sales Manager | Key Account Manager (1998–2005) Territory Manager (1992–1998)Initially hired by Rod McLellan Company (RMC) and rose through the ranks until acquisition by The Scott Miracle-Gro Company in October 2005.Promoted to National Sales Manager and Key Account Manager, led sales team to grow annual sales from $4M to $30M through managing acquisition and leading sales team expansion. ◆ Created and launched Supersoil ‘Valet” program at Home Depots in the western US for three seasons, generating continued market share dominance of Supersoil at Home Depot.◆ Formulated and executed two rounds of cost-cutting measures in a 12-month period, enabling RMC to retain sales team members while providing high standard in customer service.◆ Chosen as Key Account Manager for Walmart’s 400+ stores in the ten Western states. ◆ Set and implemented Field Sales annual budget of $3M, including payroll, bonuses, mileage, and benefits.◆ As primary RMC contact for Fred Meyer, Orchard Supply Hardware (OSH), and Long’s/CVS, managed overall branded and private label programs, including Whitney Farms, Supersoil, Turf King, Long’s Sun and Soil brands.◆ Managed distributor relationships post-acquisition in California with Excel Garden Products as their key account team on product placement, program development, and sales representative training. ◆ Achieved business objectives through management of manufacturers’ representatives from Nunamaker Sales and Marketing, BPA Sales and Service, Dennis Ghiggia and Associates.Transitioned into Territory Manager to replace a successful sales professional for a pioneer in the development of a highly regarded potting soil branded as Supersoil. ◆ Grew territory from $700K to $2.5M in six-year time span by leveraging persuasive sales strategies combined with relationship building.I'm also proud of being one of the 'culture keepers' of a very special company.

Fresno, California Area

Hired as a Territory Manager for OSH, Payless Drug, and key independent retailers selling the Germains' brand of lawn & garden products. ◆ Promoted to Regional Manager in wholesale distribution as company focused on manufacturing. ◆ Introduced multiple new SKU's into Fred Meyer and PNW distributors. ◆ Transitioned into Specialty Agriculture sales (turf and ornamental market and industrial vegetation management). ◆ Achieved licensing in California as Licensed Pest Control Advisor in five categories: Herbicides, Pesticides, Fungicides, Growth Regulators, Rodenticides.

Bachelor Of Applied Science (B.A.Sc.), Natural Resource Economics

Education record