John Webb Email & Phone Number

Long Beach, Ca, Us

London, Gb

Run a multidisciplinary global neuromodulation franchise and a business unit that generates over $300m in annual revenues. Responsible for regional (NA) marketing, and global commercial initiatives, product strategy, clinical study development, direct to consumer initiatives, digital marketing and social media, P&L management, and the management of over 20 cross-functional employees to include marketing, sales, med affairs, and clinical staff. Led the Obstructive Sleep Apnea business unit, driving product development, the clinical study roadmap, and business operations with full P+L ownership. Activities led to early US Pivotal study completion, the development of next generation product platforms, numerous publications in journals such as JAMA, and the creation of over $350M in shareholder wealth. Oversaw the reimbursement strategy which led to the establishment of an EU DRG code and the maintenance of an applicable US CPT code.Managed the integration and restructuring of an M&A acquisition into the LivaNova business structure, and built a franchise to support future success. Activities included: the redesign of marketing materials, the development and auditor review of a new quality plan, the integration of manufacturing and ops, and the redeployment of personnel.Developed the go-to-market, digital marketing strategy, and commercial strategy for the global epilepsy portfolio based upon market opportunity, and gained alignment with the regions and regulatory partners to ensure implementation of the strategy resulting in 4 straight quarters of record sales growth.

Irvine, Ca, Us

Oversaw global upstream and downstream marketing activities and personnel, for all products within the $600M Masimo Product Portfolio. Achievements include: 11 global product launches, the completion of 20+ tradeshows, the development of a dedicated advanced sales team, the establishment of a market research group, a focused research and KOL plan, repositioned branding, and a 52% year-over-year increase in sales revenue. Redesigned the global upstream marketing process to better incorporate customer feedback into the design process, and engage global stakeholders earlier in the product launch cycle. Efforts led to multiple products being launched ahead of schedule, and the achievement of sales targets sooner than anticipated.Rebuilt the marketing organization to better support all upstream and downstream marketing initiatives. Activities included: the design of the organization chart, the development of career promotion ladders, the staffing of vacancies through direct hiring, and the establishment of an internship program.Lead the global launch of the Oxygen Reserve Index. Activities included: customer needs identification, launch plan development, and the deployment of marketing and education materials. The product was launched ahead of plan. KOL-partnered publications have since been published in top journals.Worked with leading KOLs to integrate Pleth Variability Index (PVI) into Enhanced Recovery Protocols, and partnered with these KOLs to create inbound training programs or speaking engagements. Results at one site showed a length of stay reduction, per-patient cost savings of over $1000, and led to a peer-reviewed publication. Created a focused orthopedics and hepatobilary strategy to align technologies to therapies where benefits could be realized. Tasks included: key account targeting (per rep), compensation plan alignment, KOL development (surgeons and anesthesiologists), clinical research initiation, and collateral deployment.

Irvine, Ca, Us

Re-positioned the branding of Noninvasive Hemoglobin, and developed coordinated marketing material, to better position Noninvasive Hemoglobin’s value to growing trends in global blood conservation efforts. Activities resulted in a year over year sensor growth in excess of 16%.Established and managed global key opinion leaders across multiple care areas. Activities included strategic KOL identification, KOL engagement and management, and utilization in key activities such as educational events, speaking engagements, advisory boards, and research activities. Aligned global pricing of all sensors, parameters, and capital purchase options to better reflect the product’s value proposition, and encourage cross parameter purchasing. Activities lead to an immediate sales increase in poorer performing parameters.

Irvine, Ca, Us

Led downstream initiatives in the China region, to include: the reorganization of the sales force and sales force incentives, the streamlining of marking processes and materials, and the development of local key opinion leaders. Activities increased sales 15% versus year prior. Focused China Sales and Marketing activities on targeting key accounts in key regions. This plan optimized limited resources, and produced results up to 6 months faster.Created, sourced, and managed a clinical development team to boost surgeon and anesthesiologist (operating room) awareness of advanced monitoring products in the China market. The team helped improve utilization by in target accounts by 13%.

Irvine, Ca, Us

Oversaw algorithm development activities to include managing, directing, and analyzing market research activities, managing clinical and engineering assets, and overseeing market development activities. Actions resulted in a significant product launch that increased product competitive advantage.Created and launched a clinical and economic value dossier and value assessment tool and helped develop a C-Suite strategy around such tools. Built a KOL strategy and tool which helped identify global opinion leaders and manage their engagement.Lead global upstream product management initiatives including new product development, voice of customer integration, competitive and clinical analysis, education and training development, and P&L oversight.Developed and implemented a targeted global product strategy for product, marketing, and sales focus, leading to a growth in global sales performance in excess of 20% vs. year prior despite entrance of new competition.Re-focused all web, collateral, and education to better target key customers and support the new strategy.Utilized data, and R+D, Quality, Regulatory, and Operations input to develop new capital and disposable products.Oversaw downstream tactical marketing initiatives with all global regions to ensure proper sales support.

Toyota City, Aichi Prefecture, Jp

Lexus Vehicles and Financial Products Managed the P+L and two associates leading product initiatives & strategic planning engagements across the Toyota Enterprise.Increased sales channel efficiency by 300% through the creation of a custom technology platform.Developed a sales strategy for 11 Lexus dealerships across three states, increasing parts sales by 40.2%.Developed the website strategy for Lexus.Com, resulting in the first ever win of the JD Power best website award.Improved the product development process of telematics products through Lean Principles reducing costs by 15%.

Cincinnati, Ohio, Us

Built and launched a line extension within a $500M category, & developed advertising for product launch support.Created a pricing model and "heavy up" marketing strategy by using IRI and SKU data to identify needed price changes to drive an increase of 25% in national market share.

Arlington, Virginia, Us

Developed the logistic processes for the 54th Quartermaster Company during the Bosnia campaign.Hand-picked to train U.S. Special Forces on mortuary affairs logistics for operations in Afghanistan.

Master Of Science, Management And Engineering (Dual Degree Program)

Master, Systems Engineering

Master Of Business Administration, Marketing And Business Strategy 2002

Bachelor Of Science, Operations Research