John White Email & Phone Number

Dublin, Nh, Us

Dublin, New Hampshire

Sales Development Director; The Old Farmer’s Almanac properties (almanac.com, The Old Farmer’s Almanac, The Old Farmer’s Almanac Daily Companion, Extra and Focus). Initiation and oversight of activities and processes to diversify and grow revenue from non-traditional sources.Strategic Marketing and Branding Consultant; Yankee Custom Marketing (a division of Yankee Publishing, Inc.) Repositioning, rebranding and refocusing business-building and marketing efforts of a well-established yet underutilized revenue generating resource; including mission, messaging, branding and strategic sales planning.

Greater New York City Area

When I started at this venerable brand, the sales team was presenting major advertising packages on Excel spreadsheets (really). I was happy to bring this group into the 21st Century by helping them develop and present strategic, client-responsive packages based on an understanding of objectives supported by data clearly, consistently and cogently.

Greater New York City Area

The challenges at InterMedia Outdoors were many. Initially, the mandate was to rebrand an ‘old’ company (the Primedia Outdoor Group) into a new company, under the umbrella of venture capital group, InterMedia Partners. A secondary challenge involved the rollout of a syncopated selling strategy (e.g., getting the sales team ‘on message’ to successfully sell an integrated portfolio of brands – 15 in total). And, perhaps the biggest challenge, getting advertisers to look beyond the perceived image of our audience to understand that viewers/users/readers represented the largest, most active and most acquisitive group of men anywhere.

Princeton, New Jersey

Commonwealth Business Media (also a Primedia spin-off) represented a unique challenge – how to counter low morale (and subsequent, low productivity) in a group of talented marketing professionals buffeted by poor leadership (and high turn-over) and an unreasonable workload. Solution: Build camaraderie, manage (expectations) up, take a few for the team, encourage, support and be human.

Greater New York City Area

Great brand, exceptional, active and affluent audience and a unique way to sell (leveraging the powerful American Express database) – all in need of some strategic focus and industry insight, which I was happy to provide, given my experience at The Golf Digest Companies (see below). This brand was on quite a nice role (AdWeek Hot List, etc.) but ultimately effected by the 9/11 tragedy.

Greater New York City Area

Switching gears and making a valuable contribution to the #1 media brand in the industry (as well as to indulge in my passion) by playing a key leadership role in re-engineering the sales staff from relationship-based selling to category-based selling. Category teams (auto, pharma, finance, tech and others) became experts and trusted advisors to clients seeking to grow their businesses through golf. Great job, great team and great results!

Greater New York City Area

Dow Jones was an incredible opportunity to learn and grow while supporting the sales teams of two iconic brands – The Wall Street Journal and Barron’s. Added benefit; great management, many mentors, an incredible team from top-to-bottom and the resources of a company committed to personal and professional growth. Result: Lots of great (award-winning) work and many, many friendships that exist to this day.