John Collins Email & Phone Number

London Area, United Kingdom

REMIT:To generate and support commercial brand extension strategies for Quarto's leading children's and adult publishing IP, including via consumer products, TV, audio, experiential, and promotions. Focus brands include the globally popular children's non-fiction publishing series 'Little People, BIG DREAMS'.

London Area, United Kingdom

REMIT:To lead the development and execution of the 2024 UK consumer brand campaign for leading pre-school brand 'Bing' - managing creative and media agencies and working with teams across the business, and with brand partners, to ensure a consistent and impactful campaign roll-out in support of delivery of commercial objectives.

London, United Kingdom

REMIT: To lead the commercial growth and development of HarperCollins principal children's brands, beyond traditional book sales, through:- consumer products programmes- high-profile commercial brand partnerships- TV/film/stage rights licensingthat deepen consumer engagement and create incremental channels for book sales. SUCCESSES:- Signed partnerships totalling almost £6.5m, including with National Trust, McDonald's, WWF, easyJet, Marks & Spencer, Lindt, and Balmoral.- Working with the author, created 'The World of David Williams' consumer products range at UK retail, and established the brand's attractions at Alton Towers Resort, generating over £1.5m in royalties by the end of 2022.- Licensed stage and TV rights to multiple producers including The Old Vic, BBC, Channel 4, and CBS Studios.

London, United Kingdom

REMIT:To devise and deliver new brand positioning and three-year brand plans for Penguin’s owned IP (including 'Peter Rabbit' and 'The Snowman'), based on consumer insight and sales data, to guide future marketing, PR and partnership activity.

London, United Kingdom

REMIT: To lead a team of six in delivering research-led consumer marketing and PR for the Roald Dahl brand, collaborating with publishers and other brand stakeholders, and creating multiple touchpoints across all media, events, and socials to engage audiences and support commercial growth. An additional focus on maximising returns from the author’s centenary year.SUCCESSES:- Developed and led the global 'Roald Dahl 100' campaign across press and PR, TV and radio, digital marketing, promotions, partnerships and retail - leading an in-house and freelance marketing team, supporting significant y.o.y. growth, and contributing to the Roald Dahl brand's most commercially successful year ever.- Grew Roald Dahl’s digital audience by >1m in two years through strategic social media management and eCRM.- Led the roll-out of the brand’s creative revamp, ensuring consistent execution worldwide on all products and materials.

London, United Kingdom

REMIT:Established a brand marketing consultancy to use my industry expertise to deliver a wide range of bespoke projects across brand management, marketing, PR, digital/social, licensing, retail, attractions, and live events – working to briefs from major IP owners, including HarperCollins, BBC Studios, Fremantle, Walker Books, and Nickelodeon Viacom.SUCCESSES:- Led the development and media buying for the TV advertising campaign for HIT Entertainment's steam train attraction 'A Day Out With Thomas'.- Managed all off-air marketing for the launches of children's shows 'Tree Fu Tom' (BBC), 'Poppy Cat' (Channel 5), and 'Bookaboo' (CITV).- Signed toy, games and dress-up partners to establish the first ever product range for the classic picture books 'The Tiger Who Came to Tea' and 'Mog the Forgetful Cat', initially as John Lewis and Waterstones exclusives- Negotiated and delivered Nickelodeon's gift-with-purchase retail promotions at Toys R Us in six European countries.

London, United Kingdom

REMIT:To devise and implement retail sales strategy to grow market share for Nickelodeon’s TV-based properties, by negotiating and overseeing retail marketing promotions, tailored for individual major European retailers.SUCCESSES:- Negotiated a significant gift-with-purchase promotion with Toys R Us in UK, Spain, France, and Germany which secured incremental shelf-space and additional retail sales of >£500k for toy partners of focus Nickelodeon brands. - Assembled the European division’s first three-year retail marketing budget by territory and brand.

London, United Kingdom

REMIT:To lead a team of three to direct and control all European marketing and PR activity for 'Mr Men', 'Noddy', Enid Blyton and other owned IP, with brand management responsibility across all IP. Supported regional partners and agencies across Europe to deliver annual revenue targets, and managed the allocation of an annual B2B and B2C marketing budget >£2m. SUCCESSES:- Executed the B2B and B2C launches of The Mr Men Show in the UK and France, contributing to: - retail sales growth for the Mr Men brand of 900% in 2008 vs 2007 - Chorion’s year-on-year revenue growth of 35%- Established the first Noddy.com websites, including dedicated e-commerce and eCRM for database growth, across multiple European territories including UK, France, Poland and Portugal.

London, United Kingdom

REMIT: To develop and execute brand management, marketing, PR, product, and live strategy for key CBeebies and CBBC brands to maximise awareness and commercial success.SUCCESSES:- Developed the B2C print, outdoor and radio marketing campaigns to launch two DVD specials for the CBeebies hit pre-school show 'Tweenies', resulting in sales exceeding 100k units of each.- Led the B2B launch event for the CBBC pre-teen show 'Ace Lightning' at the MIPCOM TV fair in Cannes, leading to sales of the show to more than 25 international broadcasters.

London, United Kingdom

- Researcher for the Saturday evening light entertainment show, 'Guinness World Records'.- Researcher, celebrity guest liaison and question-setter for the Saturday morning ITV children's show, 'SM:TV Live'.

London, United Kingdom

Researcher, contestant manager and question-setter for a number of terrestrial and digital light entertainment programmes including 'Catchphrase', 'Wipeout', 'Surprise Chefs', 'Kicked Into Touch', 'Net.Comedy', and 'The Live Six Show'.