A senior-level brand marketing and licensing professional with extensive experience in the commercial development of high-profile entertainment and publishing IP, with a focus on engaging consumers and driving revenue growth. In-house and consultancy expertise across EMEA in brand management, cross-media marketing, creative development, consumer products programmes at retail, strategic commercial partnerships, experiential and live, contract negotiation, prominent talent/agent liaison, and P&L management. A collaborative and empathetic team leader, with effective relationships to C-level, and a career from small enterprises to matrixed multi-nationals.
Listed skills include Brand Development, Brand Management, Licensing, Marketing, and 19 others.