* Provides communications strategy, writing, editing, and proofreading services for small- to medium-sized businesses in various industries.* Works in channels and formats such as digital (websites, social media, emails), sales (advertisements, PowerPoint, collateral), media (video, podcast), public relations (press releases, media alerts), technical documents (white papers, case studies) and journalism (magazines, newspapers).* Message on LinkedIn or email verbum.connect@gmail.com.* https://johnaconroy.wixsite.com/verbum

* Teaching the courses "Business Communications" and "Principles of Marketing." Some student notes are included below:* "I really enjoyed you as a professor and as a person in this class. I’m definitely upset that I’m almost done with my journey at CCAC and can’t take you for more courses. You made this class stress-free but also valuable. Thank you so much, happy to have had you as a professor!"* "Yours was the first class I took post pandemic and the first virtual college course. I was worried that I wouldn't be able to effectively learn since all my other classes were in person. I worried for nothing! You made the learning experience interesting and fun, and I learned a great deal. So many things have changed in the business world since I started working and your class helped bring my knowledge of business communication more in step with the times."* "Hello professor, I just wanted to send a thank you letter for this amazing semester. I really enjoyed my time in your class, and I appreciate all the effort you put towards our lessons."* "Firstly, I'd like to thank you for a great semester. I thought marketing was going to be a boring class, however, you kept it fresh with group projects, presentations, and guest speakers. I'd also like to thank you for working with me when problems have arisen throughout the semester. Thank you again for a great semester, and I hope your classes go well next semester as well."

* Established an overall communications strategy and put the necessary organizational foundations in place while collaborating with the development team to create awareness of the organization’s programs amongst current donors, prospective donors, and dog owners* Improved social media followers by 1,172% on LinkedIn, 212% on Facebook, and 163% on Instagram. Accomplished through creating overall social media plan and calendar, reaching out to connections to encourage growth, working with our programs to gather organic content, and looking for opportunities to post consistent yet varied content about our programs* Increased website traffic by 124.9%, sessions by 114.1%, pages per session by 59.7%, and decreased the bounce rate by 96.7% by improving landing pages, adding press release and case study pages, continually updating homepage stories, and overseeing paid advertisements* Established email as a regular communication tool for donors, prospects, and training and event participants, resulting in a 45% average open rate* Launched a new event in New York City, the Big ‘Y’Apple 5k, to raise funds and organizational awareness, which surpassed development’s registration goal by more than 85% between the 2022 inaugural walk and the following event in 2023* Led video content production to promote the organization, including an overall Dogs Trust USA video and shorter clips explaining our programs, which resulted in the highest amount of engagement, views, and likes on a post in our history by 10x on LinkedIn

* Developed and implemented the company’s marketing strategy for its services, in collaboration with the president and vice president: created buyer personas, developed KPIs, reviewed competitors, built value propositions, and designed brand positioning statement* Managed website development: schedule, content strategies and plans, design, SEO, messaging, and architecture to convert site visitors into leads through funnel optimization* Provided oversight and direction for marketing and sales collateral: flyers, PowerPoint proposal support, email marketing, business cards, advertisements, resumes, and case studies. * Developed and oversaw production of The Obvious Choice ad campaign, which won three Telly Awards* Improved internal communications through leading monthly company-wide briefings, facilitating webinars to improve employee knowledge of services, leading employee onboarding, and maintaining content for our intranet. Oversaw new Intranet development to support employee engagement, culture, and support* Led public relations while running social media, including media outreach and press release development, maintenance of content calendar, posting weekly for company, and writing and posting on behalf of nine-person c-suite team. Increased LinkedIn followers by 47%, surpassing yearly goal by 25% * Developed talent community for previous applicants and recruits, including creating content calendar, overseeing lists, and setting up email workflows. Increased member total by 70%, surpassing goal by 20%* Supervised corporate social responsibility efforts through Connection of Hope campaign to raise awareness of domestic violence, including public relations, content development, social media, internal communications, and event oversight* Worked on client projects as consultant, including marketing campaign development, leadership workshop facilitation, social media ad management, and educational course creation

* Provided editorial guidance for season 1 outline and episode scripts for TRAX's "Milky Way Underground" podcast. https://www.trax.fm/milky-way-underground

* Developed strategic marketing and communications campaigns to support admissions, build community within the university, and increase awareness of the school* Managed internal graphic designer, digital media content creator, web and systems developer, external graphic designer, videographers, and video editor* Redesigned landing pages, Google and Facebook Ads, as well as creating new website content, between 2015 and 2016, resulting in a year-to-year increase in leads of 61%, as well as ad increase of impressions of 35%, click-through-rate of 87%, and average cost-per-click decrease of 33%* Wrote, edited, and assisted with design of annual print magazine, quarterly online magazine, internal news email blasts (2-3 times per month), and school news and events on web* Lead cross-functional team to market degree programs through developing print and digital material: flyers, fact sheets, email blasts, brochures, and direct mail* Improved social media analytics between 2015 and 2016 through increasing posts to 2-3 per day, promoting pages via a variety of channels, and varying content, resulting in: Facebook increased likes by 31%, average post reach by 78%, and average total reach by 76%; and new Twitter followers increased by 79%, mentions by 67%, link clicks by 61%, and retweets by 72%* Collaborated to create the University of Pittsburgh Professional School Communicators with other university marketing leaders in 2015, as well as the School of Education Public Communication Committee in 2016 with school-specific faculty and administrators, both to help strategize and coordinate marketing and communications efforts at various levels* Supervised production of more than 25 videos* Produced and oversaw photography for website as well as for digital and print publications* Used SEO/SEM and analytics to continually improve website and increase sessions by as much as 52%, users by 83%, new sessions by 21%, and pageviews by 6% between 2013 and 2017

* Please view Manager of Marketing Communications role description for full scope of job responsibilities.

* Please view Manager of Marketing Communications role description for full scope of job responsibilities.

* Wrote, proofread, and edited advertisement copy for a variety of mediums, companies, and audiences* Coordinated public communications and social media internally and for clients* Researched and wrote business and government proposals* Acquired new client that resulted in nearly $30,000 in business * Initiated mail marketing materials with 20% success rate in new business meetings* Clients included Heinz, PNC, Zambelli Fireworks, Armada Supply Chain Solutions, Pittsburgh Glass Works

* Gained, arranged, and tracked media coverage for clients through writing press material and pitching media* Developed, researched, and maintained targeted media lists* Helped schedule and manage events* Clients included WPXI, Pittsburgh Urban Magnet Project, Veterans Leadership Program, Leadership Pittsburgh

* Wrote columns for "Young Voices" section of newspaper with over 200,000 circulation

* Helped gain media coverage for upcoming events through pitching stories and writing commercial advertisements, press releases, and media alerts* Clients included United Way, Peter Max/Grace Slick Galleries, Froggy Radio, Chris Botti

* Attended film screenings and wrote reviews for student newspaper with 30,000 circulation* Wrote blurb-formatted articles for upcoming releases, entertainment-related columns and album reviews