Provided strategic guidance to Fortune 100 technology, CPG, Auto, Retail, Travel, and pharmaceutical brands on their digital advertising strategies, leveraging expertise to generate and close new leads, upsell existing customers on product and channel expansion and retain investment amidst industry change and regulation Generated over $13M+ in annual data revenue across book of business while also spearheading prospecting efforts and securing new revenue streams by leading Oracle’s… Show more Provided strategic guidance to Fortune 100 technology, CPG, Auto, Retail, Travel, and pharmaceutical brands on their digital advertising strategies, leveraging expertise to generate and close new leads, upsell existing customers on product and channel expansion and retain investment amidst industry change and regulation Generated over $13M+ in annual data revenue across book of business while also spearheading prospecting efforts and securing new revenue streams by leading Oracle’s GroupM new business initiatives.Clientele — The Coca-Cola Company, Amazon, Sanofi, Mars Wrigley, Disney, Hyundai, Nestle, Kimberly-Clark, Paramount, Warner Bros. Discovery, American Airlines, Lufthansa Show less

Clientele: Hyperice, General Admission, Bo Bridges Gallery, UNX Essentials, Later Days Coffee Co., Trap Nation

Directed the development and expansion of key client relationships as the agency media lead.As the media department head, drove media strategy, audience development, and channel planning initiatives. Negotiated media deals, optimized campaigns, and conducted thorough analysis to enhance performance and ROI.Clientele — Harmless Harvest, Fox Animation, Tough Mudder Bootcamp, Bolthouse Farms, Angelic Bakehouse, Stash Tea, Babyganics, PM Pediatrics, Tivo, PM Pediatrics, SpudLove Chips… Show more Directed the development and expansion of key client relationships as the agency media lead.As the media department head, drove media strategy, audience development, and channel planning initiatives. Negotiated media deals, optimized campaigns, and conducted thorough analysis to enhance performance and ROI.Clientele — Harmless Harvest, Fox Animation, Tough Mudder Bootcamp, Bolthouse Farms, Angelic Bakehouse, Stash Tea, Babyganics, PM Pediatrics, Tivo, PM Pediatrics, SpudLove Chips, Wholesome Sweeteners Show less

Directed planning and strategy efforts for both offline and digital media channels, ensuring optimal audience reach and KPI achievement. CPG, travel, & insurance verticals.Developed a comprehensive go-to-market media and communication strategies for the launch of Blue Ribbon Whiskey and the relaunch of the iconic Lone Star and Stag brands.

Crafted and executed comprehensive TV and digital media strategies, including channel planning and development. Managed the production of multiple TV creative content.Clientele — Procter & Gamble, RetailMeNot, CreditCards.com, Allstate Insurance, Florida’s Natural Orange Juice, Warner Bros. Entertainment, Shutterfly, & Stamps.com