John A. Poupis Email & Phone Number

El Segundo, California, United States

Glendale, California

• ► Responsible for supporting the Director of Retail Brand Development in driving overarching retail brand strategies for assigned Disney Franchises including Mickey/Minnie, Disney Junior, Disney Classics, Star Wars.
• Manage consumer product’s cross-department retail activities between the Licensing, Marketing, Product Development/Creative, Legal/BA, Analytics, and Franchise management teams.
• Present, assess, and strategize external retail planning meetings and buyer presentations to fruition with approval of all key content providers and third-party stakeholders.
• Create and maintain all retail planning tracking grids, retail overview decks, and calendars to ensure TWDC retail placement and marketing is represented and communicated across all lines of business.
• Analyzed product to IP studies for the Nightmare Before Christmas and Stitch franchises to help create whitespace category opportunities at Mass retail, which resulted in maximizing TWDC ROI and doubled the year over.
• Partnered with the Sr. Manager to execute Disney’s 100th anniversary planning across all key retail accounts with approval of internal stakeholders to identify ownable angles across each channel of retail distribution.

Greater Los Angeles Area

• ► Implemented the creation, maintenance, and improvement of all licensee line plans which measures the revenue generating opportunities of all key accounts globally in executing all retailer meetings/presentations to.
• Managed the creation of all Licensee Lists and working with category managers to organize the companies first ever cloud based “product line sheets” and line plans for retail sales purposes.
• Facilitated meetings with creative & product development team on retail specific projects and creating customized presentations for retailer meetings and pitches, which correlated to directly growing revenue and.
• Organized and executed all retailer meetings/presentations and managed communication to key regional partners (both 20th Century Studios and agencies).
• Partnered with Promotions leadership team to ideate, and pitch category-specific consumer products programs to potential partners to maximize revenue.

Los Angeles

• ► Managed executives calendar, with consideration of time management, and global travel throughout the year while composing business correspondence both internally & externally.
• Developed strong and strategic relationships within both 20th Century Studios and our third-party stakeholders on behalf of the President.
• Utilized excellent written and verbal communication skills to facilitate meetings, global calls, and execute projects when needed for the President & the 20th Century Studios Consumer Products team.
• Maximized the President’s time by reading, researching, and routing correspondence, drafting letters and documents; collecting and analyzing information; initiating telecommunications.
• Garnered transferable skills to be promoted within the first year to project management.

Greater Los Angeles Area

• ► With nearly 10,000 employees in LA, 21CF is eager to expand internal exposure and engagement with Nat Geo on the 20th Century Studios Lot. Pitched and spearheaded a five-member team’s action plan for Nat Geo’s.
• Brainstormed and developed creative ideas to bring the Nat Geo brand to the lot, with the larger goal of connecting business units, strengthening commitment to Nat Geo’s environmental mission, and spurring further.

Los Angeles, California

• Facilitated multiple Account Executives by processing and maintaining broadcast schedules
• Maintained a strong and constant communication with station personnel, agency buyers and their assistants.
• Negotiated make-goods, input orders and handle past due accounts and billing discrepancies.
• Worked directly with the media department of major advertising agencies in receiving and revising orders.

Burbank, CA

• ► Motion picture camera rental house specializing in the industry’s top cameras, lenses, and equipment.
• Executed, planned, branded, and organized all web, SEO/SEM, marketing database, email, social media, and brand advertising campaigns.
• Designed, built, and maintained social media presence while identifying new trends and campaigns.
• Measured and reported performance of all digital marketing campaign goals.
• Helped determine ad placement and pricing strategies, as well as developed direct advertiser and third party relationships (Google, Yelp, etc).

Greater Los Angeles Area

• ► Interactive marketing and advertising agency specializing in TV, radio, and digital advertising.
• Scheduled, ordered, maintained and stewarded small-market TV/Radio buys and tasks, under the direction of assigned supervisor.
• Learned professional knowledge on the structure of broadcast dayparts and rating terminology by actively reaching out to other members of the Local Investment team.
• Became proficient in Mediaocean and other Local Investment applications and tools.

• ★Leadership Activities
• Assimilated real-life management, marketing, and event planning skills by hosting, managing, and maintaining events for over 300 people.
• As a organization raised over $10,000 for the Cycle for Life Leukemia fund through a Philanthropy marketing campaign.
• Internally and externally administrated the delegation of a sixty-man organization composed of multiple committees while overseeing a budget of $20,000.

Bachelor’S Degree, Arts, Entertainment, And Media Management, 3.70/4.00 Cumulative Gpa

Activities and Societies: ● Honors Cum Laude ● Dean’s List ● Gamma Sigma Alpha Honor Society★Leadership Activities ► President - Pi Kappa.

Marketing Entertainment Course Completion, Marketing, A

Education record