John Ashley Email & Phone Number

Manchester Area, United Kingdom

Lancashire, England, United Kingdom

Bolton, United Kingdom

• Plan, develop and implement strategy for commercial development and identify opportunities for the Trust to grow, bringing forward proposals for the Managing Director and Board of Trustees to consider.
• Set and manage the complete set of commercial budgets for the business.
• Overall responsibility for the Gym, devising strategies for forward planning and being competitive in the fast paced Health and Fitness industry by monitoring trends and training methods. Purchasing new equipment.
• Responsible for conference and events for the business, increasing hospitality revenues and delivering large indoor and outdoor events.
• Responsible for the full business marketing strategy and day to day marketing requirements throughout the trust. Management of the partnerships with external marketing agencies.
• Co-ordinate and lead relevant staff teams to meet sales and income projections and to ensure achievement of their key performance objectives.

Bolton, United Kingdom

• Optimising partnership, sponsorship and advertising revenue.Responsible for identifying new opportunities, building dynamic and more importantly, successful proposals securing new contracts for the Club.
• Developing new opportunities to increase revenue through existing and new partners.
• Identification, development and implementation of club’s strategic partnerships.
• Selling sponsorship across a number of rights including match day, kit, stand and stadium.
• Delivery of Match-day service to Corporate Clients; overseeing hospitality match-day operation.
• Proactively generate new match-by-match leads.

Macron Stadium

• CRM ManagementResponsibility for supporter marketing initiatives with a focus on creating memorable moments that enhance BWFC supporter/visitor experience. Developed a strategy and the delivery of a full marketing mix.
• Live Venue Broadcast ManagementI manage the matchday digital programme producing game to game inventory. On matchdays I work via radio communications with the production team at ADI TV as floor manager to ensure all.
• Fan Engagement programme I developed the new Family Stand transforming the basic family areas into a vibrant stand full of interactive features. I secured a number of commercial partnerships to sponsor elements of the.
• Event ManagementI manage the annual summer ‘Family Funday’ for up to 5000 supporters. Working with internal depts and external partners to a strict budget. I undertake all development, planning and activation processes.

Macron Stadium

• I managed a comprehensive programme of initiatives designed to capture the imagination and subsequent loyalty of potential new supporter groups towards the BWFC brand. During my time in this role I introduced a number.
• Website development
• CMS control
• Developed, organised and promoted a range of large scale events to increase Fan Engagement
• Controlled all matchday family initiatives including on pitch events, mascots, ball boys, cheerleaders, matchday band and external partners/companies
• Used a varied range of marketing techniques

Old Trafford Cricket Ground

• My role was to increase participation in playing cricket and promote LCCC to a new audience.
• Developed a Roadshow activity to attend events in the North West of England
• Created partnerships with commercial sponsors, shopping centres, councils and schools
• Recruited a marketing team and cricket coaches to assist in the programme
• Took cricket to a wider audience
• Used data capture techniques for LCCC marketing opportunities

Btec, Sports Science

Education record