• Plan, develop and implement strategy for commercial development and identify opportunities for the Trust to grow, bringing forward proposals for the Managing Director and Board of Trustees to consider.• Set and manage the complete set of commercial budgets for the business. • Overall responsibility for the Gym, devising strategies for forward planning and being competitive in the fast paced Health and Fitness industry by monitoring trends and training methods. Purchasing new equipment, developing programmes, classes (licensed and unlicensed). Responsible for achieving challenging gym membership and retention targets.• Responsible for conference and events for the business, increasing hospitality revenues and delivering large indoor and outdoor events.• Responsible for the full business marketing strategy and day to day marketing requirements throughout the trust. Management of the partnerships with external marketing agencies.• Co-ordinate and lead relevant staff teams to meet sales and income projections and to ensure achievement of their key performance objectives.• Monitor and report on activities and provide relevant management information.• Carry out market research and competitor and customer surveys.• Maintain and develop corporate image and reputation and develop the business via suitable PR opportunities.• Prepare and present reports to the Board of Trustees.• Co –ordinate the delivery and monitor the effectiveness of the Trusts marketing plan.• Plan, develop and implement integrated customer satisfaction feedback and reporting systems.• Attract commercial sponsorship and advertising partnerships to the organisation.• Identify and access external funding to support activities and programmes.• To contribute to the overall management and development of the Bolton Arena by playing an active role in the Senior Management Team and contributing to the strategic development of the Trust.

• Optimising partnership, sponsorship and advertising revenue.Responsible for identifying new opportunities, building dynamic and more importantly, successful proposals securing new contracts for the Club.• Developing new opportunities to increase revenue through existing and new partners.• Identification, development and implementation of club’s strategic partnerships.• Selling sponsorship across a number of rights including match day, kit, stand and stadium.• Delivery of Match-day service to Corporate Clients; overseeing hospitality match-day operation.• Proactively generate new match-by-match leads.• Ensure that all enquiries are responded to and followed up in line with the clubs expectations.• Create new and innovative ways to produce new sales leads & prospects. • Initiate and coordinate action plans to attract new markets.• Drive increased revenue from existing customers.• Ensure "best practice" is applied to all areas.• Host new business clients on match day and at other business related events.• Represent the club at key networking events and exhibitions.• Responsible for the administration and marketing of match day packages.• Work closely with the operations team to ensure clients contentment within all aspects of hospitality.

• CRM ManagementResponsibility for supporter marketing initiatives with a focus on creating memorable moments that enhance BWFC supporter/visitor experience. Developed a strategy and the delivery of a full marketing mix including digital/online, advertising in a multi-channel environment. Working with stakeholders at all levels within the organisation to develop and execute marketing campaigns for the B2C and B2B aspects of the club in addition to working with 3rd party partner organisations using our CRM system. • Live Venue Broadcast ManagementI manage the matchday digital programme producing game to game inventory. On matchdays I work via radio communications with the production team at ADI TV as floor manager to ensure all timings of the broadcast on Big Screen and DIGIBoard are on target. • Fan Engagement programme I developed the new Family Stand transforming the basic family areas into a vibrant stand full of interactive features. I secured a number of commercial partnerships to sponsor elements of the Family Stand. This has helped the club achieve the ‘Football League Family Excellence Award’ for three consecutive seasons. • Event ManagementI manage the annual summer ‘Family Funday’ for up to 5000 supporters. Working with internal depts and external partners to a strict budget. I undertake all development, planning and activation processes to guarantee a successful event.I'm responsible for ‘Fanzone’ the supporters pre match entertainment area designing an event programme. Includes co-ordinating staff, local musicians, former players and event companies to provide the ultimate matchday experience. I recruited an events team to maintain this feature which hosts 1000 supporters. I developed Half Time fan engagement activities rivalling any UK sports club. It involves commercial partners to sponsor features that allow supporters to compete for prizes in various game formats. Sponsors inventory includes digital marketing and advertising campaigns.

I managed a comprehensive programme of initiatives designed to capture the imagination and subsequent loyalty of potential new supporter groups towards the BWFC brand. During my time in this role I introduced a number of new activities and events to build a relationship with the potential supporters in the surrounding community. Including:• Website development• CMS control• Developed, organised and promoted a range of large scale events to increase Fan Engagement• Controlled all matchday family initiatives including on pitch events, mascots, ball boys, cheerleaders, matchday band and external partners/companies• Used a varied range of marketing techniques• Maintained membership on ticketing database• Managed Commercial BWFC Football programme• Attended governing body events to network with Football League Clubs This resulted in a membership growth of 2000%

My role was to increase participation in playing cricket and promote LCCC to a new audience. • Developed a Roadshow activity to attend events in the North West of England• Created partnerships with commercial sponsors, shopping centres, councils and schools• Recruited a marketing team and cricket coaches to assist in the programme• Took cricket to a wider audience• Used data capture techniques for LCCC marketing opportunities• Delivered all events in a professional manner with enthusiasm