Johnathan Wright, M.S. Email & Phone Number

• Oversee the work of our marketing writers for all Better Collective US brands
• Collaborate with commercial leads to create affiliate content and commercials that support our partnerships with sportsbook operators
• Edit, and inspect the production of promotional content and commercials needed for affiliate operations (includes explanatory articles, email communications, social media copywriting, etc.)
• Review/help create over 4,500+ unique ad variations for the Action Twitter handle each business quarter
• Read and react (often in short time) to performance data on what methods have proven most effective
• Plan and facilitate public events to bring recognition and app downloads to sportsbooks and Better Collective brands

• Write long-form and short-form content on sports betting picks for professional soccer
• Work with internal teams to provide best-in-class content offering

• Oversaw daily content production of MLSsoccer.com
• Managed a staff of freelancers with emphasis on the delivery of news, live coverage and analysis
• Implemented the content strategy for MLS Fantasy and social media channels. Currently have over 20,000 signups, surpassing our annual goal by over 15%
• Curated homepage and app with a mix of highly engaging from across our newsroom using real-time analytics
• Collaborated with media team to brainstorm story and video ideas to ensure there is full coverage of the league

• Covered betting news stories with quick, concise analysis across all major sports
• Made appearances on other NBC Sports shows and podcasts
• Worked closely with additional NBC Sports writers and contributors on the site to ensure near around-the-clock coverage
• Maintained an active social media presence, promoting the relevant content I create and the content of the other writers on the team

• Completed assigned long-form content on DFS and sports betting picks for all major sports
• Worked with internal teams to provide best-in-class content offering

• Developed data-driven stories via WordPress within the MLS that focuses on daily fantasy and betting odds
• Used analytics and research to inform story decision making

• Developed unique stories via WordPress within the EPL that perform well in an organic search space
• Pitched unique story ideas about the EPL on a weekly basis
• Recorded an average of 1200 view per article published
• Used analytics and research to inform story decision making

• Answered over 40 tickets a day on Salesforce using email and chat to rapidly resolve issues and inquiries
• Used technical ability to master AdminWeb to review accounts and troubleshoot bugs
• Shared user insights and trends to all areas of the business, including product, marketing, and operations

• Forecasted how to make a throw-in more successful by creating a dataset of the team’s throw-ins from last season
• Tag live games and provide coaching staff with halftime clips and material that could be used for future scenarios
• Created a visual showing the three-event sequence that each open play ‘goal for’ and ‘goal against’ last season

• Developed 4-6 unique stories a day on breaking and trending news that perform well in the organic search space
• Recorded an average of 1000 views per article published
• Collaborated with the editor to discuss assignments, due dates, and publishing schedules
• Performed extensive research, conduct interviews, and attend events

• Was a paid contributor for GMTM.com
• Wrote about college soccer topics related to recruiting

• Reviewed and edited the abnormalities and inconsistencies of 7-12 articles in a quick and efficient manner to reach weekly targets
• Used the editing software Notepad++ to make changes to the HTML code
• Published the articles to the WordPress after I have made editorial changes that align to the wanted format

San Francisco Bay Area

• Attended multiple professional & collegiate sporting events to collect data on venue advertising.
• Analyzed TV & radio broadcast’s sponsorship content during professional sports broadcasts.
• Conducted in-depth research on digital sponsorships through official professional team websites as well as their social media resources.

Richmond, California, United States

• Selected from more than 45,000 applicants nationwide to join national teacher corps who commit two years to teach in under-resourced public schools

Richmond, California

• Taught and managed 112 middle school students in United States History
• Evaluated and analyzed student’s data to create a curriculum that will best grow students’ knowledge
• Communicated and connected with the community and parents to form a partnership to better the learning of students

Richmond, California

Louisville, Kentucky Area

Louisville, Kentucky

Louisville, Kentucky Area

• Coached 12-year-old girls and 11-year-old boys in youth soccer teaching them skills of teamwork and soccer

Master'S Degree, Sport Business; Concentration In Sports Analytics, 3.75

Dean’s Certificate of Excellence

Bachelor Of Science - Bs, Pan-African Studies

Activities and Societies: D1 soccer player at University of Louisville

Bachelor Of Science - Bs, Sport And Fitness Administration/Management

Activities and Societies: D1 soccer player at University of Louisville