John Balena Email & Phone Number

Greater Los Angeles Area

• Focus on: macro, central bank, eco, and earnings events.

Greater Los Angeles Area

• FinTech start-up, reg ATS, all-to-all dark pool / dark match fixed income crossing platform for large and illiquid orders. (Liquidated July 2015 - failed to receive Series B round.)• Sold to all west coast key buy-side from pre-launch regulatory approvals through go-live, created marketing/US product sell-sheet.• Reported to CEO, advised on: lit and dark protocols, price discovery and negotiation protocols.

Greater Los Angeles Area

• Focused trading fixed income new issue & equity IPO. (Allocations weren't meaningful, joined FinTech start-up Bondcube Ltd.)

San Francisco Bay Area

• Responsible for all west coast fixed income electronic trading sales and relationships, 100+ billion electronic volume / month. Sold multi-dealer single and list RFQ & all-to-all fixed income electronic trading platforms, SEF, voice matching, IB Trading, FI EMS (TSOX), compliance, TCA / reporting, and integrations for STP with any 3rd party or prop OMS.• Ranked #1 (of 15) two years: 2011 & 2012, on KPIs: net new traders, volumes, competitor displacements, OMS integrations.• Achieved #1 platform rank in US Treasury Securities, increasing marketshare from a nascent 7% in 2008 to 52% by 2012. Ranked #1 SEF; #1 rates platform, #2 cash credit platform.• Campaigned new platform launches/relaunches: created strategy, developed new approaches, distributed marketing, demonstrated workflow, procured enhancements, built relationships and gained institutional investor and broker-dealer commitment for product usage.• Collaborated with FICC product managers and colleagues, advised cross-functional sales teams.• Account sample: PIMCO, WAMCO, Cap Group, Mellon, Wells, Blackrock, Franklin, Schwab, Russell, NWQ, TCW, Payden, PacLife, Dimensional, CalPERS, Highmark, Guggenheim, Partner, Overland, Kayne Anderson, Google, Intel, Apple/Braeburn, City of Los Angeles / San Francisco, Visa, LPL, Dodge & Cox, etc.

Newport Beach, Ca

• Served concurrent while 'Head West Coast Fixed Income Electronic Trading'.• Originated development requests to enhance and create new execution protocols and platforms.• Investigated with PIMCO on rough business requirements and features.• Collaborated with Bloomberg FICC product managers from alpha, beta, to production.

San Francisco Bay Area

• Sold new business for Bloomberg Professional License (SaaS / Terminal) to institutional professionals at buy-side and sell-side firms including portfolio managers, traders, risk, operations, sales, C-Level, investment banking analysts, investor relations, M&A managers, covering all asset classes and functionality including advanced big data analytics for single security, pairs and portfolio performance attribution, custom API excel, execution platforms for equity, fx, and fixed income.• Sold and defended $16MM annual revenue, of which $5MM new sales annual revenue.• Achieved quota for all years 2000 to 2008, ranging from 115% to 300% of goal.• Ranked #1 in sales for 2006-2007 within San Francisco office of 50 sales professionals.• Accomplished MSA: Sold 68 licenses ($3.3MM) to hedge fund CEO, Bloomberg news as execution advantage.• Mentored new sales reps, also colleagues who asked or were assigned from under-performing.• Spoke at CMTA-California Municipal Treasurers Assoc (2004) 100 treasurers, fixed income relative valuation & electronic trading.• Spoke at Bloomberg's annual 'Big B' and 'Focus' events at the Beverly Hills Hotel, Biltmore, and St. Francis.• Presented weekly BU Bloomberg University Certification classes: API, Analytics, Equity, Fixed Income, FX, Commodity, etc.

Salt Lake City, Ut

• Prospected and established all new institutional fixed income high touch trading relationships with buy-side.• Sold US Treasury, Agency, Corporates, MBS/ABS, Municipal, Repo, Commercial Paper and Discount Notes.• MSA: Established relationship with 100+ billion fund due to persistent, strategic approach.• Achieved top p/l of 10 peers - left per interest in fintech with fixed income electronic trading at Bloomberg LP.