Product Manager - Endocapsule
- Developed long and short-term marketing plans and strategies to increase revenue, maximize profit, and grow market share which led to a 4% growth in revenue in 149P.- Provided product management support for product portfolio including participation in product review,R&D, upstream activities, training, customer support, forecasting of units to be sold and the net sellingprice, inventory management and setting and management of budgets.- Increased brand awareness of EndoCapsule through digital marketing efforts, including: SEO, PPC,retargeting, revamped microsite and YouTube videos.- Refreshed print advertising efforts by publishing new creative ads to be placed in GI journals, postcardmailers and brochures.- Managed relationships of Health Care Professionals for use in marketing driven dinner programs,professional education courses and R&D activities.- Worked closely with the sales team to better understand their obstacles and created programs andpromotions to address those needs to help drive greater sales.