After 35 years in the communications industry, I’ve learned a thing or two about capturing an audience’s attention and the psychology behind changing opinions and behaviour. I’ve worked for a wide variety of companies and organizations, from Cirque du Soleil to Ski-Doo, and now the National Film Board of Canada. I understand how brands should be positioned, write copy better than AI, and create concepts that overdeliver.I’ve been a regular columnist in Canada’s principal ad industry magazine, Strategy, as well as being a contributing writer for the Forbes Agency Council from 2022-23. I was also a member of Strategy’s Digital Agency of the Year jury for 2022.My newsletter Discomfort Zone covers the feedback loop between brands, culture and tech, and drops every second Thursday at https://johnbdutton.substack.com/archive I write novels and short stories under the pen names JB Dutton and John B. Dutton.
Listed skills include Advertising, Press Releases, Television, Copywriting, and 15 others.