Subscribe to John Farmer's Substack at https://johnfarmer.substack.com/. John writes a monthly newspaper column on breaking legal issues, usually focusing on IP or technology. That column is space limited to about 750 words. In the Substack version, you get the full version before it gets cut down to newspaper length - more information and insights.John wears three hats - IP/IT newspaper columnist, IP law teacher, and lawyer. He writes a monthly column, Leading-Edge Law, for the Richmond Times-Dispatch on breaking legal issues in the intellectual property and high-tech fields. He is a regular teacher for Virginia CLE on IP topics, most frequently in trademarks. He teaches the annual update on the latest developments in trademark law.When wearing his lawyer hat, John devotes his practice entirely to intellectual property and high-tech issues. He frequently works with corporate clients to identify, form, protect and license intellectual property, and to build or upgrade technology commercialization and e-commerce strategies.A highlight of John's practice is trademark infringement monitoring and policing. He takes advantage of his extensive background as an IP litigator and his deep trademark experience to provide protection services for important trademarks. See www.BrandBodyguards.com. John also frequently negotiates and drafts technology agreements, such as SaaS and cloud services, other technology services, software licenses, and technology statements of work. He has represented both vendors and customers/licensees. He has negotiated well over 100 deals with some deal valuations over $100 million.Specialties: Non Litigation:Trademarks and service marks, and watching/policing for themCopyrightsTrade secretsGeneral IP counseling and strategySoftware and computer technology matters, especially licensingDomain name and Internet mattersIP Litigation:Trademark and service mark infringementCopyright infringement and copyright abuseWeb domain name cybersquattingSoftware license breaches