As the CMO, I prioritized leadership development to enhance marketing capabilities. My key imperatives included the launch of a SaaS subscription model and scaling e-Commerce and channel partner sales. I led and mentored a high-performing team of 75 professionals spanning marketing, sales, customer care, design and corporate social responsibility. TEAM ACCOMPLISHMENTS✔ Grew sales by 231% during my tenure. ✔ Launched SaaS product to become fastest-growing business line, driving 316% increase in annual subscriptions and 47% lowered churn.✔ Strategized and executed GTM for company’s first consumer hardware, cloud and mobile solution in key markets in the US, Europe and Japan. ✔ Retained high NPS scores in period of growth by focusing on meaningful education content. ✔ Scaled high-ROI YouTube content, proven to increase conversion. Grew YouTube views by 330%, subscribers by 750% and referral traffic by 2,469%. ✔ Reorganized team based on agile methodologies to optimize support for subscription model. ✔ Transitioned to Cloud and overhauled MarTech stack. Expertise: SaaS subscription sales | e-Commerce | Growth marketing | Lifecycle marketing | Churn reduction | Channel partner sales | Product launches | NPS | Brand affinity | Social media | Organic search | MarTech| Agile marketing | Cloud technology | A/B testing | Compensation structure | Employee engagement

I updated marketing strategy, messaging, structure, team and overall program execution. I led a team of 9 and managed brand messaging, sales enablement, competitive intelligence, sales operations and analytics. TEAM ACCOMPLISHMENTS✔ Increased lead volume by 187% and product trials by 2X by refining processes and demand generation strategies. ✔ Accelerated core product sales by 55%. ✔ Led go-to-market for 3 successful product launches. Expertise: Analyst relations | Communications strategy | Content marketing | SEM | Content syndication | Email marketing | Sales funnel

I joined the executive team to set corporate strategy, refine brand positioning and propel the GTM engine. TEAM ACCOMPLISHMENTS✔ Increased revenue 3X in 2 years. ✔ Analyzed e-Commerce, sales funnel and conversion metrics and initiated marketing programs that drove 45% increase in trials and 196% increase in lead volume. ✔ Transitioned from SMB to larger enterprise market. Overhauled brand identity with website redesign and reframed messaging to deliver 116% ARR sales lift. ✔ Introduced marketing automation software to measure efficiency of initiatives and nurture leads. ✔ Increased organic search traffic by 199%. ✔ Improved MRR from inbound channels by 182%. Expertise: e-Commerce | Demand generation | Sales | Messaging | Content strategy | Inbound marketing | Product management | Analytics | Web design | PR

I advised B2B, B2C, non-profit and digital start-up companies on brand strategy and marketing initiatives. Clients included Capital One Venture Card, ShareBuilder, Kripalu, Veveo (now Rovi) and Crowdly. ACCOMPLISHMENTS✔ Launched the first advocacy marketing program for Capital One Venture Card. ✔ Created messaging, positioning, identity and GTM strategy for early stage startup to help secure Series A funding and double ARR.Expertise: Positioning | Messaging | Demand generation | Customer acquisition | Cross-selling | Product strategy | Integrated communications | Advocacy marketing | Social marketing

I explored creative expression as the marketing executive tasked with strategizing for corporate and digital marketing for children’s books and digital content. TEAM ACCOMPLISHMENTS✔ Increased conversion rate by 300% through the relaunch of the e-Commerce website. ✔ Relaunched direct-selling program, driving 36% revenue increase and 138% increase in acquisition. ✔ Delivered 9M views and increased inbound leads through a refined digital content marketing strategy. ✔ Launched successful new retail locations in the US & UK. Expertise: Corporate marketing | Branding | Strategic partnerships | Lead generation | Digital product strategy | Mobile apps | Podcasts | Social media | Direct selling

I led strategic marketing functions to support growth of the product review community for this high-growth, VE-backed start-up. Reporting to the CEO, I set brand and communications strategy, crafted corporate messaging, directed public relations, and drove inbound and outbound demand generation. TEAM ACCOMPLISHMENTS✔ Grew corporate revenue by more than 3X in 3 years. ✔ Secured company features on CBS Evening News and Good Morning America. ✔ Initiated social marketing for the company. ✔ Relaunched website with enhanced design and UX. Expertise: Corporate positioning | Word of mouth marketing | Sales enablement | Product marketing | New product development | Go-to-market strategies | User experience | SEM | Analytics | Business intelligence | PR | Advocacy marketing

I developed and executed B2B marketing strategies to place digital media content in high-rise office buildings across North America. I directed on-air editorial programming strategy and managed a team of 13 in design, production and editorial. TEAM ACCOMPLISHMENTS✔ Grew revenue by 3X in 3 years. ✔ Achieved 96% viewer satisfaction for on-air content. ✔ Negotiated partnerships and maintained account relationships with NBC, Forbes, CNN.com, The Wall Street Journal, The New York Times, Wired, Discovery Networks and WebMD. ✔ Supported the integration with Gannett post-acquisition. Expertise: Brand strategy | B2B marketing | M&A integration | Website redesign | Media partnerships | Market research