John Bord Email & Phone Number

Portimão, Pt

Portimão, Faro, Portugal

Represent the Global Chamber® by being a key point of contact for prospectivemembers interested in the Global Chamber®, as well as a source of information about the Portugal market for Global Chamber® members around the world.Focus on business development and collaboration through:● Grow connections to executives across important multiple industries in Portugal and southern Europe.● Refer prospective members interested in growth opportunities to Global Chamber®.● Share events, activities or offerings from Global Chamber® with local and regional business and government leaders.● Share opportunities for events, activities, collaborations and partnerships in Portugalwith the Global Chamber® team leaders.● Participate on regular calls with Global Chamber® members to communicateinformation to and from Portugal including opportunities and prospective members.● Actively participate as a Global Advisory Board Member for Portugal to support economic and community growth.

Atlanta, Georgia, United States

Passionate Utility industry leader with expertise in marketing, customer experience, qualitative research, and business strategy for B2C, B2B and multicultural electric and gas customers in North America. Serve as Co-Chair of the Business Customer Leadership Council (BCLC), Customer Experience Leadership Council (CXLC), and the Electric Vehicle Leadership Council (EVLC). Provide SME support to other Chartwell Leadership Councils, webinars and conferences. Provide Advisory Services to Utility clients focused on journey mapping, strategic communications and multicultural marketing.

Portimão, Faro, Portugal

Spearheaded strategy and leadership for full-service marketing and customer experience consulting firm. Oversaw business development and contract negotiations for agency. Delivered client presentations. Represented national and international agency clients across multiple industries in utilities, technology, tourism, healthcare, and transportation. Provided marketing expertise and drove execution of comprehensive client marketing and communication campaigns, including measurement and reporting tools. Partnered with clients to develop client business plans, marketing plans, and research plans.● Maximized customer acquisition and generated customer loyalty for client companies by designing branded communication platforms and executing innovative multi-channel marketing/communication campaigns.● Measured level of customer engagement, product adoption, and marketing ROI by conducting market research and analyzing CRM information.

Tucson, Arizona Area

Oversee delivery of strategic leadership for management of customer experience operations to track, measure, research, analyze, and drive positive customer experience for customers of electric utility company. Perform brand management and advise executive leadership and internal clients on business intelligence. Create comprehensive customer experience strategies, encourage cross-functional collaboration by promoting vision of desired customer experience to internal teams, and continually improve customer experience performance by regularly conducting departmental meetings to educate department staff on best practices for customer satisfaction. Gather customer data using customer satisfaction surveys, customer focus groups, and data mining. Perform detailed customer journey mapping. ● Recognized as company’s subject matter expert and thought leader on customer experience management.● Served as key member of Customer Experience Steering Committee.● Increased awareness of customer experience issues by presenting quarterly customer satisfaction reports to senior leadership team.● Improved customer experience by creating detailed market segment annual customer strategies and implementing company-wide improvements across customer service, new program development, corporate citizenship, transmission and distribution, energy efficiency, and communications.John is an active member of the American Marketing Association and the Customer Experience Professionals Association. Forrester Certified CX-Pro I & II.

Taught undergraduate and graduate-level courses in Marketing, Market Research, Sales, Supply Chain, Management, Organizational Development, and Business Communications. Designed course curricula and prepared course syllabuses. Encouraged student learning by facilitating active student discussions both online and during class instruction about application of business concepts to consumer, business, and international markets. Gave feedback to students and evaluated student assignments. ● Prepared course curriculum, learning objectives, student assignments, and instructor guidelines for university’s Customer Experience Management course.● Maximized student learning by incorporating selection of real-world examples in supplemental course materials.● Won Phoenician Award for Innovation in School of Business in 2013.

Headed marketing for $200 million business segment portfolio of small and mid-size business customers of nonprofit water and energy company serving customers in Central Arizona. ● Oversaw management of $2.4 yearly budget.● Designed and executed personalized URL direct marking campaign that generated 26% response rate.● Surpassed campaign goal 140% by expertly creating successful campaign based on market research, market segment analysis, and usability testing. ● Led launch of company’s first-ever e-business marketing campaign, resulting in generating 12% subscription rate and improving customer relationship scores.

Phoenix

Provided voluntary leadership as President-elect, President and past-President to a team of 35 Board and Committee Members, representing more than 350 members in Phoenix. Managed budget of $150K. Defined annual vision, strategy, deliverables and metrics which aligned with the National AMA’s strategic overall marketing campaign. Formed strategic alliances, sponsorships and led merger for the acquisition of the Arizona Direct Marketing Association; seamlessly integrated their leaders and members into the AMA Phoenix Chapter. Increased Chapter membership by 50% and expanded educational programs by 75%. Managed relationships with local and Spanish media for increased publicity to raise awareness and strengthen the AMA brand. Oversaw the development and implementation of marketing concepts, strategies, events and programs to elevate the Chapters’ leadership, membership and community outreach initiatives. Also appointed to serve on the AMA's Professional Chapter's Council in Chicago from July 2006 - June 2007.

Directed marketing as member of executive team for $8 million e-commerce technology company offering tax return preparation service for property taxes. Oversaw management of annual budget.● Achieved 40% increase in customer base by developing business strategy and driving sales campaigns.

Oversaw management of all aspects of culture and arts organization. Established policies and procedures, allocated resources, and managed internal/external communications.● Proved executive leadership for 45-person Board of Directors ranging from elected governmental officials to senior executives and CEOs from major corporations and educational institutions. ● Propelled funding growth from $2.5 to $3.3 million within two years by implementing effective strategic and crisis communication strategies.● Successfully restored $2 million appropriation in state budget for arts.● Invited to attend Presidential award of National Medal of Arts ceremony at White House.

International Marketing

Executive Certificates, Global Marketing Management and Global Marketing Strategy

Ma, Organizational Management

Bs, Human Communication And Psychology, Cum Laude

Activities and Societies: Executive Vice President, Golden Key National Honor Society